Matcha Hits Macca’s Menus in Select States
McDonald’s Australia has launched a new matcha drink range in response to surging local demand. The fast food chain confirmed the limited edition “Matcha Range” is available at select restaurants across New South Wales and Victoria.
Three Drinks Join McCafé Line-Up
The Matcha Range includes three drinks: a Matcha Latte, an Iced Matcha Latte and an Iced Strawberry Matcha Latte. Prices for the drinks range between $5.25 and $6.60 depending on the selection.
Trial Responds to Soaring Popularity
A McDonald’s Australia spokesperson told the drinks are available for a limited time. “Seeing green? Macca’s is currently trialling a special treat in select restaurants across New South Wales and Victoria,” the spokesperson said. The company said the drinks cater to those preferring sweet and milky matcha flavours.
No Confirmation on National Rollout
McDonald’s Australia remains silent on any national expansion. “While we can’t confirm anything further yet… We can say: stay tuned,” the spokesperson added.
Global Shortage Signals Demand Spike
Matcha, a finely ground green tea powder from Kyoto, Japan, has seen rising demand globally. Originating over 800 years ago, the drink went mainstream in 2015 and continues to grow. Rising popularity caused a recent global supply shortage, with producers struggling to meet consumer demand.
TikTok Drives Consumer Curiosity
Food blogger @ninafromsydney posted a TikTok video confirming the drinks at McDonald’s Wynyard restaurant. She filmed the digital menu showing the new beverages with a prompt to “hurry” as they are available only for a limited time.
Social Media Sparks Debate
Reactions to her clip flooded in, with users questioning availability at their local outlets. “Can anyone confirm? I went to my local Macca’s and wasn’t on the menu there,” one commenter said. Another added, “It’s not on the McDonald’s menu on the app.”
Call for Nationwide Access
Frustrated customers across Australia voiced concern over limited availability. “Why is it always Sydney and Melbourne that get all the good stuff,” a social media user wrote. Another said, “Bring it to Perth.” The consensus echoed: “Macca’s, we all want matcha.”
False Start Fuels Interest
A prank TikTok video in 2023 showed three women trying a supposed “Strawberry Matcha” from Macca’s. Viewers believed the drink was real and went to local outlets to try it. Many later expressed disappointment when the product was unavailable.
Online Users Warn Against Mistakes
“I literally believed our Maccas got the viral iced strawberry matcha. Pls don’t repeat my dumb mistake lol lol. I felt so dumb,” one woman shared online. The previous hoax video only intensified interest once the real drinks appeared.
Matcha’s Rising Cultural Relevance
Matcha has become a staple across social media and cafés, often associated with trending wellness culture. From Sydney to Brisbane, many cafés already serve various matcha beverages, including lattes, frappes, and smoothies.
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McDonald’s Expands McCafé Offerings
The company’s decision to trial the drink responds directly to shifting consumer preferences. In recent years, McCafé has expanded its menu to include oat milk, cold brews, and flavoured lattes.
Customer Preferences Shape Menu Strategy
By introducing matcha options, McDonald’s Australia aligns its offerings with broader café trends. The fast food giant tests new drinks regularly, often using limited releases to gauge customer feedback before wider rollout.
No End Date Announced Yet
The company has not set an official end date for the matcha trial. Availability may depend on supply and consumer response in the coming weeks.
McDonald’s Adapts to Evolving Market Trends
Matcha’s inclusion signals McDonald’s agility in adapting to evolving customer preferences. The brand’s menu changes reflect a broader effort to appeal to both regular and trend-aware consumers.
Conclusion
McDonald’s Australia’s matcha trial underscores growing green tea demand across the country. With only select NSW and Victoria stores offering the new drinks, nationwide customers continue to request access. The company remains silent on future expansion, urging Australians to “stay tuned.”
