Ticketmaster Australia and Crown Resorts have renewed their exclusive ticketing partnership through a multi-year agreement, continuing a long-standing collaboration that spans several venues across the country. The deal confirms Ticketmaster as the exclusive ticketing provider for Crown’s theatre and live music venues in Melbourne, Perth and Sydney, and this renewal builds on a shared commitment to delivering integrated live entertainment solutions across Australia’s major resort destinations.
The deal confirms Ticketmaster as the exclusive ticketing provider for Crown’s theatre
Distributed commerce platform to drive growth
Innovation will remain central to the partnership as Crown adopts Ticketmaster’s distributed commerce platform to extend its event reach and the platform enables integration with streaming services, video networks, travel agencies and event aggregators, ensuring Crown events reach broader audiences across various digital environments and this capability gives Crown a cost-effective method to expand its market presence beyond Australian borders.
Crown partners with global travel marketplace
As part of the renewed agreement, Crown will partner with Headout, a global online travel marketplace, marking an Australian-first collaboration through Ticketmaster and this initiative will connect Crown events to Headout’s global audience in over 300 cities worldwide, creating opportunities for ticket growth through a combined travel and experience platform and the partnership allows Crown to access international tourism segments seeking entertainment-driven travel experiences.
Ticketmaster praises strategic collaboration
Gavin Taylor, Managing Director of Ticketmaster Australia, highlighted the strength of the ongoing relationship and said, “Ticketmaster and Crown Resorts have enjoyed a long-standing partnership, united by a shared vision to deliver a world-class ticketing experience for fans” and added, “We are excited to extend our partnership, continuing our joint efforts to grow audiences, drive innovation and provide fans with unparalleled access to top-tier events.”
Crown Theatres aim to elevate guest experience
Judy Vince, Group General Manager Crown Theatres of Crown Resorts, confirmed the company’s enthusiasm to continue its work with Ticketmaster and said, “We’re thrilled to continue our partnership with Ticketmaster to elevate the live entertainment experience across our venues,” and added, “With the upcoming renovation of The Palms at Crown Melbourne and the world-class shows regularly hosted at Crown Perth, this collaboration ensures our guests have seamless access to some of the most unforgettable performances in the country. It’s an exciting step forward as we continue to bring unforgettable entertainment to our guests and community.”
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Venue renovations set to enhance future offerings
The Palms at Crown Melbourne is set for significant renovation, underscoring Crown’s investment in modernising its entertainment spaces and Crown Perth will also continue to host major theatrical and musical performances, benefiting from the renewed partnership’s capabilities in ticketing integration and audience growth and the collaboration ensures customers have direct access to event listings through digital channels supported by Ticketmaster’s distribution tools.
Ticketmaster strengthens its position in Australia
Ticketmaster remains the world’s largest ticket marketplace, processing over 550 million tickets annually across more than 35 countries and the company works with thousands of venues, artists, sports organisations and arts institutions and its operations in Australia continue to expand through strategic alliances with leading entertainment providers, including integrated resorts like Crown.
Crown Resorts continues national entertainment investment
Crown Resorts operates three flagship properties in Melbourne, Perth and Sydney and Crown Melbourne is the country’s largest integrated resort, combining luxury accommodation with gaming, shopping, dining, events and entertainment offerings and Crown Perth features three hotels, world-class gaming and convention spaces, restaurants, bars and a 2,300-seat theatre and Crown Sydney delivers luxury experiences on Sydney Harbour, offering high-end hospitality, dining and relaxation.
These destinations attract millions of visitors annually and generate economic benefits through job creation and local business partnerships and the renewed partnership with Ticketmaster supports Crown’s efforts to offer streamlined guest services while reaching global markets.
Collaboration to focus on access and scale
Ticketmaster’s exclusive technology offers scalable solutions that support the increasing demand for digital-first entertainment experiences and through Headout’s marketplace, Crown events will become visible to international travellers seeking live entertainment during their Australian visits and this approach aligns with broader trends in experience-driven tourism and digital ticketing integration.
Looking ahead to future milestones
Both Crown and Ticketmaster reaffirm their commitment to delivering audience growth and operational excellence through this renewed partnership and the companies will continue to invest in tools and technologies that improve ticketing outcomes and enhance user experience and this includes distribution through emerging digital platforms and strategic international collaborations.
The renewal positions Crown and Ticketmaster to shape the future of ticketed entertainment across Australia’s leading integrated resorts and enables them to set new benchmarks in reach, accessibility and audience engagement across multiple event categories.
