Exciting news for fans of the beloved Aussie animated series Bluey! The Heeler family will soon be available in Lego form, with six Bluey Lego sets scheduled for release in June 2025.
Lego and Bluey Collaboration Unveiled
The Lego Group and BBC Studios have officially announced their partnership to bring Bluey to life in Lego form. The new Bluey Lego sets will feature Bluey, her sister Bingo, and their parents, Bandit and Chilli.
The sets will cater to children aged four and over, while a separate Duplo range will be available for younger kids.
Michaela Edgerley Stovicek, head of preschool at the Lego Group, shared her excitement:
“We believe that this partnership is a match made in heaven for younger builders and families alike.”
She added that the collaboration aligns perfectly with Lego’s mission:
When Will the Bluey Lego Sets Be Available?
The highly anticipated Bluey Lego sets will hit shelves in June 2025. While the wait may seem long, fans can expect six unique sets, all tailored to inspire creative play based on the beloved animated series.
The sets will be available directly from the Lego website and select retailers. BBC Studios will handle the licensing for this latest expansion of the Bluey franchise.
Julie Kekwick, head of licensing hardlines consumer products at BBC Studios, emphasised the benefits of the collaboration:
“We believe that Lego Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.”
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Why This Collaboration Makes Sense
Bluey, created by Joe Brumm, has become a global sensation since its Australian debut in 2018. The series centres around the playful and heartwarming Heeler family, including Bluey, her sister Bingo, and their parents, Bandit and Chilli.
The show focuses on the importance of imaginative play, which aligns perfectly with Lego’s core values.
Joe Brumm aimed to create a show for both kids and parents. This goal has led to Bluey’s massive success, with over 150 episodes across three seasons and a loyal fanbase of all ages.
The collaboration adds to Bluey’s extensive list of global achievements, including being the most-watched show on Disney+ and the top-rated kids’ program on ABC Kids in Australia and CBeebies in the UK.
Fan Reactions to Bluey Lego Sets Announcement
The news of the Bluey Lego sets has thrilled fans worldwide, with social media buzzing since the announcement.
One parent shared their excitement:
“I’m so excited! This comes out a month before my daughter’s birthday, and she is obsessed with Bluey. Perfect birthday gift.”
Another fan joked:
“Well, there goes that paycheck when these come out.”
Some fans also expressed specific hopes for the sets, with one commenting:
“If they don’t have Muffin, I will be so disappointed.”
The overwhelming reaction suggests these sets will be a hit among both young fans and collectors.
Bluey Movie Set for 2027 Release
Adding to the excitement, a Bluey movie is also in development, set for release in 2027.
Joe Brumm will write and direct the feature-length film, which will continue the adventures of the Heeler family. He explained his reasons for the film project:
“I’ve always thought Bluey deserved a theatrical movie. I want this to be an experiential event for the whole family to enjoy together.”
The film will star the original voice actors Melanie Zanetti and David McCormack as Chilli and Bandit Heeler, with music by composer Joff Bush.
What to Expect from the Bluey Lego Sets
While full details of the six Bluey Lego sets remain under wraps, fans can expect scenes and characters from the show. Each set will offer opportunities for imaginative play and storytelling, making them perfect for both kids and collectors.
The Lego Bluey sets will include options for different age groups:
- Lego 4+ range: Designed for children aged four and above with simpler builds.
- Lego Duplo range: Larger blocks for younger kids, ideal for developing motor skills.
The Growing Popularity of Lego-Based TV Collaborations
Lego continues to expand its partnerships with popular children’s shows. The Bluey Lego sets follow the recent success of Lego Duplo sets featuring Peppa Pig.
This collaboration also reflects the growing trend of merging educational play with beloved media franchises, creating products that entertain while inspiring creativity.
Where to Buy Bluey Lego Sets
The Bluey Lego sets will be available for purchase from the official Lego website and selected toy retailers.
Keep an eye out for pre-order announcements as the June 2025 release date approaches.
Final Thoughts
The partnership between Lego and Bluey is a dream come true for fans. With six sets arriving in 2025, children and families can soon bring the magic of Bluey into their playtime.
