Middle Aisle Favourite Returns with Over 65 Items Under $100
Aldi has announced the return of its annual Snow Gear Special Buys range, launching in stores on Saturday, May 17. The retailer celebrates 20 years of its iconic middle aisle snow sale with a premium selection described as its “coolest collection” to date.
The 2025 range features more than 65 items priced under $100, targeting both seasoned skiers and first-time snow-goers. The retailer aims to offer quality winter wear and snow apparel at accessible prices.
Figure 1: ALDI celebrates 20 years of its iconic snow sale
Popular Items Make a Comeback Alongside New Fashion-Forward Pieces
Returning items include the Adult’s Merino Tank and Women’s Camisole, both priced at $19.99. The Adult’s Ski Twosies, available for $19.99, also return, as well as the Adult’s Premium Ski Jacket for $99.99.
New additions feature the Waist-Belted Ladies’ Snowsuit for $79.99 and the Aldi Ski Sweater, designed to appeal to shoppers seeking fashion and function.
Aldi Aims to Combine Style with Durability and Performance
“We’re excited to share the coolest collection we’ve had since it first hit our shelves over 20 years ago,” a spokesperson said.
“While comfort and durability are always a top priority, we’ve made this year’s range fashion-forward too. Looking at trends and keeping a close eye on the slopes, we’ve introduced styles that not only perform but also turn heads.”
Figure 2: This year’s premium range features over 65 products under $100, including a kids’ range
Range Offers Full Kit for Adults and Kids at Competitive Prices
Adults can gear up for just $263.89 from head to toe, with kids’ outfits starting from $182.90. The collection includes thermals, waterproof jackets, snow pants, gloves, socks, and accessories.
Some standout adult items include the Adult’s Premium Ski Pants for $79.99, Premium Ski Gloves for $34.99, and Merino Thermal Underwear sets for $34.99.
Children’s favourites include the Snow Jacket for $39.99, Snow Pants for $29.99, and Thermal Underwear Sets for $16.99.
Middle Aisle Continues to Attract Crowds Nationwide
“We know our Aussie customers look forward to our annual Snow Gear Special Buys sale, and we’re blown away by the overwhelming response from shoppers every year who line up before the store opens to get their hands on the range,” said the spokesperson.
Figure 3: ALDI’s middle aisle attracts customers nationwide
Global Partnerships Support High-Performance Product Development
Aldi works with international partners specialising in snow gear to create its collection. The range features advanced materials, thoughtful design, and snow-tested durability.
“This year’s range showcases high-performing fabrics, smart design features that are built to weather every moment, and were rigorously tested on the snowfields of Japan.”
Full Product List Offers Broad Variety for All Age Groups
Adult gear includes:
- Ski Jackets: $59.99
- Snowboard Jackets: $59.99
- Softshell Jackets: $59.99
- Premium Ski Jackets: $99.99
- Ski Pants: $49.99
- Snowboard Pants: $49.99
- Premium Ski Pants: $79.99
- Softshell Pants: $49.99
Additional adult options:
- Merino Thermal Underwear: $34.99
- Merino Sweat Hoodie or Pants: $39.99
- Après Merino Blend Sweaters: $39.99
- Merino Quarter Zip Top: $39.99
- Snow Goggles: $17.99
- Ski Socks: $8.99
- Wool Ski Socks: $9.99
- Thermoboots: $39.99
- UGG Boots: $49.99
- Ski Seamless Underwear: $19.99
Accessories for adults include:
- Gloves, Beanies, Neckwarmers from $4.99 to $34.99
- Cabin Cozies: $4.99
- Face Masks and Bandanas: $9.99
Children’s products feature:
- Snow Jackets: $39.99
- Snow Pants: $29.99
- Sherpa Fleece Jackets: $24.99
- Ski Fleece Tops: $14.99
- Thermal Underwear Sets: $16.99
- Merino Thermal Underwear: $24.99
- Thermoboots: $29.99
- Snow Gloves: $11.99
- Knitted Beanies and Scarves: $6.99
- Ski Socks: $8.99
- Snow Goggles: $15.99
Shoppers Encouraged to Arrive Early as Stock is Limited
Aldi recommends early arrival as high-demand items often sell out quickly. The retailer said it expects strong interest due to affordability, product range, and popularity.
“Our customers continue to be excited about the release of the range each year, and we look forward to being part of their snow holiday plans with top-quality gear at low prices in 2025.”
20-Year Milestone Marks Aldi’s Impact on Australian Winter Retail
The Snow Gear Special Buys range began two decades ago, drawing crowds and growing with each passing year. Aldi continues to shape the seasonal shopping experience for Australian winter sports enthusiasts.
“The momentum we have seen over the last 20 years is reflective of the high quality and low price point Aldi’s Snow Gear presents.”
Aldi Reinforces Its Position in Affordable Performance Snow Wear
With more than 65 items under $100 and full gear kits priced under $265 for adults, Aldi maintains its value focus. The 2025 range blends functionality, design, and global expertise, catering to shoppers across all experience levels.
Aldi’s May 17 release promises continued success for its winter sales campaign.
