Two icons of British culture—Adidas and Oasis—have joined forces to unveil a nostalgic and stylish collaboration just weeks ahead of the band’s long-awaited Live ’25 reunion tour. The new Adidas Originals x Oasis collection marks 30 years since the legendary band’s emergence on the global stage and brings fans an exclusive line of apparel that blends retro fashion with rock and roll spirit.
On June 19, Adidas and Oasis released a short teaser across social media, cryptically stating, “Original Forever. All will be revealed.” At 9 PM BST, the full launch was unveiled, accompanied by a cinematic advert that mixes archival footage from Oasis’s rise in the ’90s with fresh visuals of the new clothing line.
A Nod to the Past, A Style for the Future
The new collection taps into the classic Adidas design heritage, with its trademark 3-stripes and casual silhouette, while embracing the rebellious edge of Oasis’s rock aesthetic. Both Liam and Noel Gallagher appear in the campaign video, bridging their public divide to champion this iconic release.
The line includes:
- Tour 3-Stripes T-shirts (£45)
- Coach Jackets (£100)
- Bucket Hats (£40)
- Firebird Tracksuit Bottoms (£75)
- Sneakers and vintage-inspired outerwear, among other items.
Each product reflects the spirit of mid-’90s Britpop, a time when Oasis was reshaping the British music scene and Adidas was dominating streetwear across Europe. Together, they tap into a shared legacy of cultural influence and individualism.
The collection is currently listed as “Coming Soon” at adidas.co.uk/oasis and will be available both online and in select Adidas retail stores. Fans will also be able to purchase exclusive pieces at Oasis tour venues and limited pop-up locations.
Gallagher Brothers Reunite for the Brand
What makes this collaboration even more thrilling for fans is the appearance of both Liam and Noel Gallagher in the official Adidas campaign photo, captioned “Band with Three Stripes.” Though the brothers have had a famously tense relationship since Oasis’s 2009 breakup, their joint promotion of this collection suggests a level of unity as they prepare to hit the road once again.
While Liam and Noel have previously worked with Adidas independently—Noel having released custom Adidas sneakers and Liam launching personal apparel lines—this is the first time an official Oasis-branded collection has been produced with the label.
This release celebrates not just the music, but the culture that surrounded Oasis. Adidas, a key part of ‘90s terrace style and British fashion, offers fans an opportunity to relive or discover an era when music and streetwear walked hand-in-hand.
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Pop-Up Shops & Tour Tie-Ins
To add further momentum, Oasis is opening a series of pop-up fan stores across the UK and Ireland, with the first launching Friday, June 20, in Spinningfields, Manchester—the band’s hometown.
The stores will offer exclusive merchandise, limited edition collectibles, and select Adidas Originals x Oasis pieces not available anywhere else. Fans can book entry slots through See Tickets, as demand is expected to be extremely high.
Additional pop-ups will open in London, Birmingham, Cardiff, Dublin, and Edinburgh, aligning with major stops on the Live ’25 tour. These shops are set to become pilgrimage points for lifelong Oasis fans and fashion aficionados alike.
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The Live ’25 Global Tour
Kicking off on July 4 in Cardiff, Oasis’s Live ’25 tour will mark the first time in over a decade that the band performs together, celebrating 30 years since their debut album Definitely Maybe.
The UK leg of the tour includes multiple dates at Manchester’s Heaton Park and London’s Wembley Stadium before heading across the Atlantic to North America, then closing in South America and Australia.
With the Originals x Oasis collection serving as a visual extension of the tour, the band is proving that their impact isn’t just musical—it’s stylistic and cultural too.
Where to Get the Collection
The Adidas Originals x Oasis collaboration will be available through:
- Adidas UK website
- Official Oasis website (oasisinet.com)
- Adidas retail locations
- Pop-up shops in key tour cities
- Concert merchandise stands during the tour
Legacy, Style & Sound
As Oasis prepares to reconnect with millions of fans around the world, this it collaboration offers something tangible—a piece of history you can wear. Whether you’re catching them live or reliving the glory days through your wardrobe, the Adidas Originals x Oasis collection is a celebration of music, heritage, and unmistakable style.
