Woolworths has introduced a new price reduction strategy for nearly 400 products, including a variety of their exclusive brands and Australian favourites. This price cut, averaging a 10 per cent reduction, aims to save shoppers money in the long run, with potential savings of up to $15 on a weekly $150 grocery bill.
These lower prices will be rolled out starting May 14 and will remain in place until 2026. For this week’s supermarket comparison, we’ve tested these new prices against their closest competitors: Coles and Aldi.
Figure 1: Woolworths has introduced a new price reduction strategy for nearly 400 products
Key Pantry Staples Price Comparison
Tomato Sauce
The company has reduced the price of their 500ml Tomato Squeeze Sauce from $2.10 to $2. Coles offers a similar product for $2.10. Aldi has the lowest price with their 500ml Colway Tomato Sauce priced at $1.99.
Winner: Aldi
Coca Cola
The company reduced the price of a 2-litre Coca Cola bottle from $4.20 to $3.70, which works out to $1.85 per litre. Coles’ 2-litre bottle is also priced at $4.20. Aldi sells Coca Cola in 1.5-litre bottles for $3.29, which translates to $2.19 per litre. Woolworths offers the best value.
Winner: Woolworths
Oats
Woolworths has reduced the price of their 750g oats from $1.70 to $1.60, making it $0.23 per 100 grams. Coles has a 350g pack for $3.50, which works out to $0.19 per 100 grams. Aldi sells a 750g pack for $1.59, which is $0.21 per 100 grams.
Winner: Coles
Sandwich Bread
Woolworths has reduced their 650g White Sandwich Bread from $2.50 to $2.40. Coles offers a similar loaf for $2.50. Aldi’s 650g loaf is priced at $2.39.
Winner: Aldi
Noodles
The company has reduced their 12-pack of Maggi Noodles from $10 to $9, making it $1.04 per 100 grams. Coles is selling the same pack for $10. Aldi offers their own brand, Simplee Noodles, in a 5-pack for $1.89, or $0.44 per 100 grams.
Winner: Aldi
Microwave Rice
Woolworths’ Microwave Rice 250g packs are now priced at $1.80, down from $1.90. Coles has the same 250g pack for $1.90. Aldi’s price for a similar pack is $1.79.
Winner: Aldi
Chilled and Frozen Items
Chicken Schnitzel
Woolworths reduced their 600g Chicken Schnitzel from $10.50 to $9. This makes it $1.50 per 100 grams. Coles’ schnitzel is priced at $10.50, which is $1.75 per 100 grams. Aldi’s version is priced at $4.99 for 600g, which works out to $1.25 per 100 grams.
Winner: Aldi
Greek Yoghurt
Woolworths has reduced their 1kg Greek Yoghurt from $4.20 to $3.80, making it $0.38 per 100 grams. Coles offers their version for $4.10, or $0.41 per 100 grams. Aldi’s Lyttos Greek Yoghurt is priced at $3.79 for 1kg, making it $0.38 per 100 grams.
Winner: Aldi
Middle Bacon
Woolworths has reduced their 1kg pack of Middle Bacon from $13 to $11.70, which works out to $1.17 per 100 grams. Coles sells 1kg for $13, or $1.30 per 100 grams. Aldi’s middle bacon is priced at $11.69 per 1kg, slightly cheaper than Woolworths.
Winner: Aldi
Sausage Rolls
Woolworths has reduced their 500g Four N Twenty Party Sausage Rolls from $7.50 to $7, making it $1.40 per 100 grams. Coles offers 1kg packs for $16.50, or $1.83 per 100 grams. Aldi’s version, Elsbury Party Sausage Rolls, is 900g for $7.99, or $0.89 per 100 grams.
Winner: Aldi
Frozen Mixed Berries
Woolworths has reduced their 1kg pack of Frozen Mixed Berries from $12 to $11, which is $1.10 per 100 grams. Coles offers 500g packs for $6.50, or $1.30 per 100 grams. Aldi’s 500g pack is priced at $5.69, making it $1.14 per 100 grams.
Winner: Woolworths
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Final Thoughts: Aldi Dominates, But Woolworths and Coles Still Offer Value
Out of the 11 items tested, Aldi had the lowest prices in nine categories. Woolworths and Coles each had the lowest prices in two categories: Coca Cola and sandwich bread, respectively.
Woolworths’ price cuts are a step in the right direction, especially in their effort to save customers up to $15 on a weekly $150 shop. However, Aldi remains the overall winner for the most affordable staple groceries, offering lower prices across a range of categories. The company and Coles are still competitive on certain products, but customers who shop around may find it pays to visit multiple stores.
It is expected that Coles will follow suit with price matches on some of these products when Woolworths’ new pricing takes effect from May 14.
