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Supagas Growth Strategy Drives Future Focus

Supagas Growth Strategy Drives Future Focus

Supagas is accelerating its growth trajectory under the leadership of managing director Erol Arican. The company continues to align innovation with market adaptability and strong customer service. As external pressures mount across the energy sector, Supagas is focused on long-term resilience. Its growth plan centres around fleet upgrades, sustainability initiatives, and regional expansion.

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Supgas facility

Leadership Anchors Supagas Through Change

Managing director Erol Arican has steered Supagas through a period of strong national expansion. With over twelve years at the company, Arican brings deep operational and market experience. In the past four years, he has overseen regional growth across multiple Australian states. As 2025 brings fresh challenges, Arican is prioritising agility, efficiency, and service performance. His leadership combines a sharp focus on daily operations with long-term strategic vision.

Adapting to Market Volatility and Policy Shifts

Arican recognises the challenges posed by inflation, supply chain disruptions, and global trade tensions. Rising material costs and shifting energy policies are causing delays in customer investments. In Victoria, 2023 brought confusion around LPG regulation, impacting market confidence. However, LPG remains legal, reliable, and essential—especially where natural gas isn’t accessible. With gas reaffirmed as part of Victoria’s energy future, Supagas remains confident in its role.The company remains a strong advocate for LPG as a clean, versatile, and efficient energy solution.

Erol Arican-Supgas Managing Director

Building Resilience Through Logistics and Acquisitions

Supagas is actively reinforcing its logistics network for stronger reliability and cost control. Recent investments include route optimisation, depot upgrades, and distribution capacity expansion. In 2024, Supagas acquired Kleenheat’s cylinder operations in Western Australia. This strategic move significantly expanded regional coverage and customer reach. The acquisition supports geographic diversification and enhances LPG delivery capabilities nationwide. In parallel, Supagas is expanding its carbon dioxide (CO₂) product lines. The company is also exploring entry into new energy segments aligned with future demand.

Also Read: Legacy Iron Ore Announces Leadership Transition After CEO Resignation

Fleet Modernisation and Sustainability Efforts

A core element of the growth plan involves modernising the Supagas vehicle fleet. The rollout includes improved safety systems, telematics, and emissions-reducing technologies. The company is also certifying its key LPG products for carbon-neutral delivery options. Customers can opt into a voluntary offset program for a small additional fee. These funds go towards verified emissions reduction projects and environmental programs. This model supports sustainability without changing user behaviour or infrastructure.

Supagas is also investigating renewable LPG produced from byproducts of sustainable aviation fuel (SAF). This emerging fuel blend could reduce lifecycle emissions significantly without compromising performance. Blended renewable LPG is compatible with current vehicles and delivery systems. These efforts position Supagas at the forefront of sustainable gas innovation in Australia.

Culture, Safety, and Internal Innovation

Supagas is driving internal digital transformation across human resources, operations, and logistics systems. New systems are being deployed to streamline processes and improve staff experience. Training programs have been enhanced to ensure high performance and safety compliance. The Supagas culture is grounded in its “Yes We Can” philosophy. This mindset fosters proactive service, strong team collaboration, and meaningful customer engagement.

Safety remains a core organisational value, reflected in its “Think, Live and Work Safe” motto. Whether at depots, on the road, or at customer sites, safety is non-negotiable. This commitment underpins all aspects of operations, from delivery to site management.

Supgas Services

Vision Aligned with Customer and Employee Experience

Arican highlights the value of open communication at every level of the organisation. He encourages staff to challenge assumptions and contribute to continuous improvement. This culture of shared ownership supports rapid innovation and operational responsiveness.

As customer expectations evolve, Supagas maintains a flexible and personal service model. The company balances national scale with the service intimacy of a smaller operator. Its Net Promoter Score (NPS) remains above the national average, indicating strong customer trust. Customers value the company’s consistency, product availability, and friendly engagement. Arican sees delivery quality and service responsiveness as key differentiators in a crowded market.

Conclusion: Supagas Growth Strategy Built on Agility

Supagas is charting a clear, adaptable path through an increasingly uncertain energy landscape. Under Arican’s leadership, the company integrates innovation, sustainability, and customer focus. From acquisitions and fleet upgrades to carbon-neutral LPG and internal systems, progress is evident.

The strategy balances operational excellence with the flexibility to meet shifting demands. By continuing to invest in people, logistics, and clean energy options, Supagas ensures future relevance. This forward-looking growth plan equips the company to serve both current and future customers. As economic pressures and policy changes unfold, Supagas remains agile, committed, and future-ready. With strong leadership, clear values, and ongoing innovation, the company is poised for continued success.

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