Super Retail Group Limited (ASX: SUL) has announced three significant executive appointments across its leadership team. The changes were released to the market on 30 Apr 2026 and mark one of the most comprehensive Super Retail leadership updates the Company has made in recent years.
Figure 1: Super Retail Group corporate logo [Courtesy: Australian Red Cross]
The Super Retail executive changes Australia will be watching closely, involving Sarah Hunter joining as Chief Financial Officer, Jenny Child taking the helm at Rebel, and Ben McConnell confirmed as Managing Director of Supercheap Auto. The announcements follow the planned retirements of long-serving CFO David Burns and rebel Managing Director Gary Williams.
Three Appointments That Signal a New Phase of Growth
The Super Retail Group CFO appointment headline belongs to Sarah Hunter, who joins from Officeworks, where she served as Managing Director. She will join the Company as Chief Financial Officer, Designate from 1 Jun 2026.
Figure 2: Sarah Hunter, incoming CFO of Super Retail Group [Courtesy: The Org]
Super Retail Group Managing Director and CEO Paul Bradshaw welcomed the new CFO, saying, “Sarah is an accomplished leader who shares our customer-focused approach to retail management, and we are delighted to have her join the Super Retail Group team. Sarah is a strong financial and transformation leader with demonstrated operational depth, and she will be a significant asset to our business as we prepare to embark on our new five-year strategy.”
Sarah Hunter Brings Over 15 Years of Retail Leadership
From Wesfarmers to Super Retail’s C-Suite
Sarah Hunter most recently served as Managing Director of Officeworks and was a member of the Wesfarmers Leadership Team.
At Officeworks, she led a team of more than 9,000 people across 173 stores, offices, and distribution centres, delivering sustained growth in revenue, profitability, and omni-channel sales.
A Career Spanning Finance, Strategy, and Transformation
Prior to Officeworks, Hunter held senior positions at Coles Group, including State General Manager (Victoria) for Coles Supermarkets.
She also served as Program Director of the Coles demerger, responsible for the end-to-end separation of Coles from Wesfarmers, the largest corporate demerger in Australia.
Her experience further includes senior finance and strategy roles in the United Kingdom, including Finance and Strategy Director of Gatwick Airport and Head of Investor Relations for BAA plc.
Hunter said: “Like millions of Australians, I am passionate about Super Retail Group’s brands and I am thrilled to be joining the Group to help deliver a new phase of growth with Paul and the leadership team. This is an exciting period for Super Retail Group, and I look forward to working with the team to grow its much-loved brands and continue its customer-first approach.”
Jenny Child Steps Into Rebel’s Top Role
Jenny Child has been appointed Rebel Managing Director, effective 1 Jun 2026. Child brings 15 years of consulting experience at McKinsey and Company, including seven years as a Partner serving global retail and consumer clients.
Figure 3: Jenny Child, incoming Managing Director of Rebel [Courtesy: Yaffa Media]
As CEO and Executive Director of Oroton Group between 2021 and 2025, she led a comprehensive turnaround strategy that restored the brand to profitability. Her approach centred on customer connection, technology investment, and people development.
A Challenger Brief for a Competitive Market
Child said: “Rebel is one of Australia’s favourite retail brands, and I am excited to be taking the helm at a time when Australians have never been more invested in their fitness and wellbeing. I look forward to working with Paul, the executive team and the incredible rebel team to help shape its next phase of growth.”
Bradshaw acknowledged the difficulty of the retail environment Child is stepping into. He said: “Jenny’s experience shaping customer-led strategy and reviving a heritage brand with a focus on long-term growth and value will ensure Rebel is well placed to deliver on our ambitions.”
Ben McConnell Confirmed as Supercheap Auto MD
Ben McConnell has been appointed Managing Director of Supercheap Auto, effective immediately. McConnell had served in the role in an interim capacity since November 2025 and brings more than 25 years of e-commerce, operations, and marketing experience within the Group.
Figure 4: Ben McConnell, Managing Director of Supercheap Auto [Courtesy: Supercheap Auto]
McConnell said: “Supercheap Auto is Australia’s favourite automotive retailer, and it is a privilege to be appointed to lead this fantastic business. Originally starting on the shop floor with Supercheap Auto in 2000, I have spent more than 25 years working across various functions within SRG.”
Bradshaw added: “Ben is a passionate, customer-driven leader who will be a strong custodian for our flagship Supercheap Auto business. His strong people-focus, operational and omni-channel experience will ensure Supercheap Auto is well positioned to grow and transform to better serve our customers.”
Farewelling Two Long-Serving Executives
David Burns joined Super Retail Group as Chief Financial Officer in December 2012. He will remain in the role until 28 Aug 2026 and will retire in November 2026 following 13 years with the Company.
Bradshaw said: “I am grateful for David’s leadership and the integral role he has played in helping to grow and transform our business, while delivering value for our customers and sustainable returns for our shareholders. David has been an outstanding executive for our business, and I wish him well in his retirement.”
Gary Williams served as the rebel Managing Director for seven years. During his tenure, he led the brand through the disruptions of COVID-19, expanded the store network, grew global partnerships, and launched the Rebel Active loyalty programme. Bradshaw thanked Williams warmly and wished him well in retirement.
SUL ASX Share Price
Super Retail Group Limited (ASX: SUL) is currently trading at A$11.96 per share, with a market capitalisation of A$2.70 billion. The 52-week range stands at A$11.90 to A$20.20 per share.
Figure 5: Super Retail Group (ASX: SUL) share price performance over one year [Courtesy: ASX]
Industry Outlook
The Australian retail sector is navigating a period of significant structural change, with consumer sentiment, omni-channel integration, and loyalty programme performance all shaping brand competitiveness.
Sporting and lifestyle retail in particular is experiencing strong underlying demand, driven by sustained consumer interest in health, fitness, and active living.
Groups that combine operational discipline with customer-led strategy are best positioned to capture long-term growth in this environment.
Future Direction and Impact on SUL Investors
The Super Retail executive changes Australia will be monitored closely, signalling a deliberate move by the Company ahead of a new five-year strategy.
For investors tracking the Super Retail leadership update, the arrival of Hunter, Child, and McConnell in quick succession suggests the Company is building a leadership bench designed for transformation, not maintenance.
The Super Retail Group CFO appointment in particular brings a profile with a demonstrated track record of managing scale, complexity, and structural change.
Combined with experienced brand operators at Rebel and Supercheap Auto, the executive team is being constructed to execute growth across all four of the Group’s core banners.
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Frequently Asked Questions
Q1. Who is the new CFO of Super Retail Group?
Ans. Sarah Hunter has been appointed Chief Financial Officer, Designate, joining from Officeworks effective 1 Jun 2026.
Q2. Who is the new rebel, Managing Director?
Ans. Jenny Child will lead Rebel as Managing Director from 1 Jun 2026, following her tenure as CEO of Oroton Group.
Q3. Who is leading Supercheap Auto?
Ans. Ben McConnell has been confirmed as Managing Director of Supercheap Auto, having served in an interim capacity since November 2025.
Q4. Why is David Burns leaving Super Retail Group?
Ans. David Burns is retiring after 13 years as CFO. He will remain in the role until 28 Aug 2026 and retire in November 2026.
Q5. What is Super Retail Group’s next strategic focus?
Ans. The Company is preparing to launch a new five-year strategy, with its incoming leadership team assembled to support growth across its major retail banners.
Disclaimer
This article is intended for informational purposes only and does not constitute financial or investment advice. All content is based on the ASX announcement released by Super Retail Group Limited on 30 Apr 2026. Share price and market capitalisation data reflect figures provided at the time of publication. Investing in securities involves risk. Readers should conduct their own research and seek independent financial advice before making any investment decisions. Colitco does not hold any position in the companies or organisations mentioned.
Sources
https://www.superretailgroup.com
https://www.asx.com.au/markets/company/SUL
Last modified: April 30, 2026
