Emergency services responded to a major fire at a Southall warehouse this morning. The blaze broke out at around 8:55 am on Bridge Road, drawing attention across west London as dense smoke billowed over the area. Fire crews from Southall, Heston, Ealing, and nearby stations arrived swiftly after receiving more than 50 urgent calls reporting the incident.
Scale of the Response
The London Fire Brigade confirmed that approximately 150 firefighters and 25 fire engines attended the scene. Crews deployed turntable ladders to combat the fire from above as three-quarters of the two-storey warehouse and retail building became engulfed in flames. Officers established the perimeter, prioritising the safety of personnel and local residents as smoke continued to affect the area.
A firefighter extinguishing the fire
Fireworks and Cylinders Suspected On Site
Official statements from London Fire Brigade indicated a suspicion of fireworks and compressed gas cylinders stored within the premises. Assistant Commissioner Pat Goulbourne remarked, ‘A major incident has been declared as firefighters work to extinguish the fire on Bridge Street, Southall. This action has been taken due to the potential presence of fireworks and cylinders stored within the building.’ Given the hazards, authorities ordered crews to maintain a safe distance and conduct operations with extreme caution.
brother the southall fire is not calming down atm help pic.twitter.com/RxRHyf4svH
— anya🩻 (@gummycalvary) November 25, 2025
Smoke and Disruption Across West London
The fire produced thick smoke visible for kilometres, with reports suggesting the plume could be seen up to four miles away. Local residents received advice to keep windows and doors closed as crews remained on site throughout the day. Authorities warned of significant traffic disruption, urging the public to avoid Bridge Road and neighbouring streets while emergency vehicles accessed the zone.
Thick smoke emitted from the fire is visible for kilometres
Public Safety Measures and No Reported Injuries
Despite dramatic images and reports of explosions from within the warehouse, officials confirmed there were no injuries as of midday. Firefighters paused entry following footage showing loud bangs and bright flashes inside the building. The brigade stated, ‘All firefighters have retreated to a safer distance and are now addressing the fire from afar to ensure the safety of the crew. Our teams are diligently striving to bring this fire under control.’
Continuing Emergency Operations
Firefighters faced challenging conditions throughout the morning and afternoon, battling flames and safeguarding the responding teams. The brigade reported crews would remain at the scene for an extended period as operations continued. The incident highlighted the complexity of warehouse fires, especially those involving hazardous materials.
Statements from the Brigade
The London Fire Brigade stated, ‘The fire is occurring in a two-story building that includes a warehouse and retail area. Traffic in the vicinity will be affected as crews address the situation. The Brigade received the first alert regarding this incident at 08:55, and firefighters Southall Hest, E, and nearby stations have been deployed to the scene. The cause of the fire has yet to be determined. Currently, there are 15 fire engines and about 100 firefighters to the in South. Due to the substantial smoke being generated, local residents should keep their doors and windows shut as crews work.’
Assistant Commissioner Pat Goulbourne reinforced, ‘Our teams are diligently striving to bring this fire under control.’
We have declared a major incident in responding to the fire in #Southall.
This decision has been taken due to the suspected presence of fireworks and cylinders within one of the structures involved.
Find out more https://t.co/nlDwh33XXT pic.twitter.com/1zHcpsIPsg
— London Fire Brigade (@LondonFire) November 25, 2025
Impact on the Local Community
Residents followed safety guidance closely, sheltering in place as the situation developed. Businesses and motorists adjusted travel plans, noting traffic delays and access restrictions for much of the day. Community members expressed concern over the visible smoke and disruption, though the professionalism of emergency services reassured many.
Uncertain Cause and Ongoing Investigation
The cause of the Southall warehouse fire remains under investigation, with authorities working to determine the origin. The site includes a combination of retail and storage spaces, complicating firefighting efforts. Investigators will examine the possibility of fireworks or gas cylinder involvement as more details emerge.
Also Read: Tropical Cyclone Fina Hits Berkeley River Lodge in Western Australia
Key Facts
- Fire started around 8:55 am, 25 November 2025.
- Around 150 firefighters and 25 fire engines responded.
- Three-quarters of the two-storey building became engulfed by flames.
- No injuries or fatalities were reported by midday.
- Residents advised to close windows and doors due to smoke.
- Smoke from the fire seen up to four miles away.
- Traffic in the vicinity remains heavily disrupted.
Ongoing Coverage
London Fire Brigade maintained a robust presence at Bridge Road through the afternoon, continuing their efforts to extinguish the blaze and secure the site. Emergency teams aimed to minimise risk and prevent any escalation. For further updates, London Fire Brigade and media outlets provided advisories, ensuring community members remained informed about developments and recovery efforts.
Community resilience and preparedness played a crucial role, with authorities thanking the public for cooperation. The fire highlighted the necessity of rapid emergency response, clear communication, and steadfast focus on safety.
