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Make In India vs Made In India: A Short Brand Comparison 2021

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Make in India vs Made in India are two active campaigns that are expected to turn India into an economically developed country. Commenced by the PM Narendra Modi, both these initiatives have different goals.

  • The inventions under the ‘Make in India’ project give impetus to the manufacturing-related sectors, aiming for an ‘easy business’. The goal is to produce, develop, and grow the market primarily from Indian states.
  • Made In India’ is the branding process of goods and services, from different regions of India. The goal here is to export or deliver products to other states and countries, having its origin point as India.

Even with different goals, the vision of both the initiatives is to make India a better place for households, budding entrepreneurs and students. Let’s hence differentiate both these projects, by getting insights about a few brands under each project.

TRADITIONAL MANUFACTURING BRANDS UNDER MAKE IN INDIA vs Made in India

The core of the Make In India initiative is to guide industrialists, budding entrepreneurs, and students about FDI (Foreign Direct Investment) and its impact on India. By opening manufacturing units in India, our country will transform into a credible hub for global business. And, out of the many Make In India examples, we have picked one good illustration for the same:-

Example: Foxconn Technology

The Taiwan electronics giant Foxconn Technology has decided [1] to develop 10-12 assembly plants in India. The team is also going to open a few factories in 2020. Moreover, Foxconn with Apple is planning to manufacture iPhones for a lower price for Indians!

Besides the tremendous growth of a sector (telecommunications in the above example), the other benefits of employing Make In India are:

Welcoming Multinational products for Indians at a better price.
Competition brands under Make in India, have no other choice except to reduce service and transportation taxes.

Adding to the said, when companies start honing their skills and manufacturing expertise towards Indian consumers, then it is will push our overall business hub forward. Here is a case scenario that reflects the same.

“In the future we will play a very important role in India’s smartphone industry”, says Terry Gou, Chairman of Foxconn Technology

Example: Tata Motor’s Jaguar Land Rover

Jaguar Land Rover, under the operations of Tata Motors, is planning to accelerate their business, by taking the Make In India project seriously. Out of the 11 car models assembled, 6 versions [2] are sold in India. This has significantly improved the company’s performance. Now, 1 of every 4 luxury SUVs is getting sold in India!

As we now understand how the 1st campaign works, let’s have an idea on Made In India examples and processes from the below context.

OUR LAND, OUR PRIDE: BRANDS UNDER ‘MADE IN INDIA’

Make In India Vs ‘Made In India  A Short Brand Comparison 1

“Prime Minister Narendra Modi said ‘Make in India’ is a lion’s step. From the home of the British Jaguar, we encourage and support you in taking this Indian ‘lion’s step”, says Ralf Speth, JLR CEO

Similar to the ‘Swiss Cheese’ and ‘German Cars’, the focus of this initiative is to promote and manufacture commodities made in India. This is possible when first-time businesspersons, budding entrepreneurs, and students tag their goods and services with the “Made In India” label. Note that your startup’s business model can be framed based on any Indian sector; it can be electronics, media, food and beverage, tourism, and more. Given below is one startup case that can give you a better idea:-

EXAMPLE: shopclues

Founded by the mechanical engineer Sanjay Sethi, Shopclues.com is one of the highly preferable e-commerce platforms for Indians. From June 4th, 2020 onwards, the [3] startup has decided to tag and label specific products under the Make in India tag, that is manufactured in our country. The company has also opened its ‘Atma Nirbhar’ store on the homepage, dedicated to beauty, textiles, and other India-based products!

“As part of the AtmaNirbhar Bharat Abhiyaan, ShopClues has launched this new online store to promote and support domestically manufactured products. The ‘Made In India’ badge on each local product will give distinct visibility to the product helping customers to easily identify and pick out these products”, says Sanjay Sethi, CEO of Shopclues

Thus, anything of Indian origin will be easily distinguishable from other brands, by adding the label made in India over it.

Apart from ease of recognition, these labels will also give a sense of uniqueness to each product. It additionally gives a boost for Angel Investors, Venture Capitalists, and other fundraisers, to generate revenue from Indian business professionals; thus, profiting Budding entrepreneurs and students of India. As an aspiring professional, you can also instil the culture and heritage of our nation within your business operations. Here is one such company that strategized technology and innovation within India:-

EXAMPLE: RELIANCE JIO

Mukesh Ambani is an active supporter of the ‘Aatmanirbhar Bharat’ project. Leading the world-famous Reliance Industries, he has now decided to produce a “Made In India 5G internet [4] segment” in India through the Jio Networking platform. Beginning from scratch, this 5G setup is going to enable a top-class internet service to Indians. The technologies and solutions used in this process are 100% indigenous (i.e. Indian Origin)!

“Once it is proven in India, Jio Platforms would be well positioned to be an exporter of 5G solutions to other telecom operators globally, as a complete managed service”, says Mukesh Ambani, Chairman of RIL

SO, WHAT’S YOUR ROLE IN THESE PROJECTS FOR INDIVIDUAL HOUSEHOLDS:

Make In India Vs ‘Made In India  A Short Brand Comparison 2

Try to have a label of ‘made in India’ on your offering. Furthermore, spread word-of-mouth on shopping for Indian goods and services. Buy only local products under the Made in India category.

For Students and Budding Entrepreneurs:

To conclude, register for a startup and manage operations right from India. Exporting the business is your choice; but, remember to label your commodities as ‘Made in India’.

“I want to tell the people of the whole world: Come, make in India. Come and manufacture in India. Go and sell in any country of the world, but manufacture here. We have the skill, talent, discipline and the desire to do something. We want to give the world an opportunity that comes to make in India”, says PM Narendra Modi

FOOTNOTES

  1. Upcoming Apple Products Likely to be Manufactured in India: Report
  2. Tata Motors-owned JLR looks to build on the foundation of ten years in India
  3. ShopClues.com to promote ‘Made In India’ products
  4. Jio is ready with ‘Made in India’ 5G solution: Mukesh Ambani

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6 thoughts on “Make In India vs Made In India: A Short Brand Comparison 2021”

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  5. Stumbled into this content by chance but I’m sure glad I clicked on that link. You definitely answered all the questions I have been dying to answer for some time now. Will without doubt come back for more of this. Thank you so much

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