One of the largest hotel developments in town is the Novotel Geelong Expansion 2025, now officially underway. At $75 million, this development is slated to increase the capacity for accommodation, dining, and events in Geelong over the coming years.
An 11-storey new hotel tower will be developed adjacent to the current Novotel Geelong site. The tower will accommodate an additional 134 guestrooms, including 15 apartment-style suites, to bring the number of rooms at the property to 243.
Guests should not expect to have just an accommodation experience. There is planning for a 125-seat brasserie restaurant perched 36 metres above Corio Bay with expansive views to delight anyone’s eyes. Also, an additional 1,200 sqm of conference and event spaces will be added, split between the new tower and the existing building.
The integrated design means Novotel Geelong will also be a choice for leisure travellers, corporate visitors, and large, conference-scale meetings.
Novotel Geelong Expansion 2025: $75M upgrade underway
Why is the Novotel Geelong’s new hotel tower significant?
When the new tower is completed, Novotel Geelong will be the largest single establishment of its kind in the city. This landmark will be instrumental in complementing Geelong’s push to attract more business events, tourism, and investment.
With the city becoming the gateway for Victoria’s Surf Coast, Bellarine Peninsula, and Great Ocean Road areas, a growing number of international and domestic travellers pour in, resulting in an increased demand for world-class accommodation. The extended Novotel is being set up essentially to work towards filling this gap and, in doing so, complement the larger economic and tourism strategies within Geelong.
When will the development be complete?
If all goes on schedule, the construction of the addition will commence in 2025 and will be completed by 2027. This multi-year project will provide massive short-term employment opportunities to local workers during the build phase.
In turn, the expanded hotel operation will bring long-term employment opportunities in hospitality, management, and events, thereby strengthening the ecosystem in the local workforce and stimulating the regional economy.
This confidence is thus a reflection of a broader initiative in transforming Geelong into a top-notch destination outside Melbourne.
Who is behind the Novotel Geelong expansion 2025?
The organisation responsible for development is ERDI Group. The ERDI Group has experience in property development and hospitality investments.
The hotel will continue to be operated under the Novotel brand by Accor Pacific, the world leader in hotel management, after the expansion.
PACT Architects is tasked with the architectural design so that the new building harmonises with the waterfront of Geelong, while Ireland Brown Constructions is tasked with the execution of the project. These firms, through their combined skills, will come together to realise the city’s landmark project.
ERDI Group drives Novotel Geelong expansion
What does this mean for Geelong’s future?
The expansion symbolises a solid vote of confidence in the long-term growth of Geelong. By erecting a $75 million Novotel in Geelong, the city will gain greater desirability as a venue for national and international events.
With an upscale hotel to compete with, Geelong will have the opportunity to get rimmed against larger regional hubs. The conference venue will arrange it well to host conferences, exhibitions, and corporate meetings.
Tourism operators elsewhere should also benefit, as increased accommodation capacity encourages longer visitor stays and higher spending.
How will travellers and investors respond?
Industry observers anticipate strong demand once the project is completed. The mix of leisure, business, and conference facilities gives Novotel Geelong a unique edge.
Investors see the development as part of Geelong’s ongoing transformation. The city has already attracted investments in health, education, and infrastructure. The Novotel Geelong’s new hotel tower reinforces that growth trajectory.
The expansion will also strengthen the partnership between Geelong and Accor, one of the world’s largest hospitality operators. This relationship ensures global standards are applied locally, benefitting both travellers and the regional economy.
Also Read: Protests Erupt Outside Britannia Hotel Canary Wharf
FAQs
Q1: How much is being invested in the Novotel Geelong expansion in 2025?
The project is a $75 million Novotel Geelong construction led by ERDI Group.
Q2: How many additional rooms will be built?
The Novotel Geelong new hotel tower will add 134 rooms, including 15 apartment-style suites.
Q3: When will the expansion be completed?
Construction began in 2025 and is expected to finish by 2027.
Q4: Who are the key players behind the project?
ERDI Group owns the hotel, Accor Pacific manages it, PACT Architects designed it, and Ireland Brown Constructions is building it.
