Google introduces Pixel Care+, an Upgraded Protection Plan for Pixel and Fitbit Devices. Google has introduced Pixel Care+, an updated device protection plan for Pixel and Fitbit devices. This new coverage removes the Google Preferred Care and Fi Device Protection plans, moving one step closer to more integrated customer support.
The service will launch first in the U.S. Broader international availability will come in phases, aligned with Google’s product rollout plans.
Google launches Pixel Care+ for Pixel and Fitbit devices.
What is Pixel Care+ and why does it matter?
Pixel Care+ is the most advanced protection plan Google has ever offered. It covers Pixel devices for accidental damage, mechanical failures, and even issues that arise after the warranty period has expired.
In contrast with previous plans, Pixel Care+ offers device performance and reliability maintenance with claimless screen and battery replacements.
This protection also streamlines the claim process, removing the need for service centre visits as claims can be made through the Google Store.
What are the key benefits of Pixel Care+?
One of the most notable features is the $0 deductible to repair Pixel screens and batteries. The user faces no direct costs when the screen or the battery needs fixing.
Additional advantages are:
- Unlimited repair claims without an annual limit.
- Priority support with faster issue resolution.
- Self-service claims via the Google Store.
- Complimentary shipping, including next-day delivery.
- Optional Loss and Theft Protection for additional security.
For most people, the ability to make and process claims online represents a major convenience.
These are the devices eligible for the Pixel Care+ program. pic.twitter.com/gXUN2SjDlZ
— Pixel Updates (@pixel_updates) August 28, 2025
Who can enrol in Pixel Care+?
Pixel Care+ will be set up for users subscribed to Preferred Care and Fi Device Protection. New users in the US will be able to subscribe within 60 days of their Pixel purchase. Additionally, if the device is purchased from other retailers, enrollment is still allowed within 60 days.
Eligible products include:
- Pixel smartphones (Pixel 8, 9 and 10 series).
- Pixel Watch models.
- Pixel Tablet.
- Selected Fitbit devices.
Pixel care+ coverage offers details.
How does the claims process work?
Users may start their claims using the My Pixel app or the Google Store. Upon submission of the claim, users are able to choose their repair location and set a date that is suitable for them.
Several U.S. locations have same-day repairs available through their authorised service partners. In regard to repairs that require sending the device through the mail, Google provides complimentary upgraded next-day shipping in select areas. These methods are Google’s approach to improving the waiting times, which builds more trust with the customers.
Does Pixel Care+ enhance user confidence in Google devices?
The launch of Pixel Care+ underscores Google’s intent to compete with rival device protection ecosystems.
By lowering repair costs, simplifying enrollment, and offering wider coverage, Google strengthens consumer loyalty. This move also signals a shift towards building an integrated device ecosystem where hardware reliability and customer service coexist.
With more users considering the total cost of ownership before buying devices, Pixel Care+ positions Google as a value-driven option.
Outlook: What’s next for Google’s device protection program?
As the adoption of smartphones and wearables increases, device protection services are expected to grow globally. Therefore, analysts expect Pixel Care+ to increase customer retention and increase Google’s hardware sales.
In terms of investors, the introduction of Pixel Care+ is an indication that Google is following Apple’s footsteps in terms of service-driven revenue models. As opposed to Google Inc’s other services, this one provides affordable protection on resale, reducing customer churn and fostering as well as deepening brand loyalty.
With the ongoing growth of the global smartphone insurance market, Pixel Care+ will likely stand out as a crucial factor for customers when making a purchase.
Also Read: Google to Invest $9 Billion in Virginia for Cloud and AI Expansion.
Final Word
Unlike typical insurance programs, Pixel Care+ is an insurance program that embodies Google’s values for device life, device prices, and customer help. With $0 repair fees, self-service claims, and the removal of Google Preferred Care, Google is now a lot more competitive. Gladly, Pixel Care+ also offers optional theft protection and covers more devices, which means more help for Pixel users worldwide.
FAQs about Pixel Care+
- Is Pixel Care+ replacing all previous Google protection plans?
Yes. In the U.S., Pixel Care+ takes the place of both Google Preferred Care and Fi Device Protection. Subscribers currently using either service will be transitioned to the new program.
- Is it possible to register after purchasing my Pixel from a non-Google retailer?
Yes. People have 60 days to add a Pixel Care+ subscription, even if the device was purchased from a third-party retailer.
- Does Pixel Care+ cover international repairs?
Care+ Pixel repairs are only serviced in the U.S at this point. With an international rollout a possibility, coverage could be extended in the future.
