Bunnings will relaunch its Bluey collection on Wednesday, 30 July, offering products from $3.50. The collaboration returns after last year’s garden gnomes sold out within hours. Fans will find both familiar and new items inspired by the hit children’s TV show Bluey.
Range Highlights
The Bluey range spans garden gnomes, homewares and Hammerbarn merchandise. Returning fan favourites Hecuba, Tony, Jeremy and the Meditation Gnome share shelf space with three new gnomes: Gerald, Bride and Groom. Each gnome retails for $22.50, ensuring a consistent price point across the series.
The four original gnomes are back, along with three new designs
Expanded Gnome Collection
Last year’s inaugural gnome launch triggered rapid sell-outs within three hours of opening. Fan demand saw sets listed on secondary markets for up to $1,000. Bunnings has added Gerald, Bride and Groom to broaden collector appeal and mitigate scalping concerns by offering more stock options. Shoppers expect a swift turnover based on previous performance.
Homewares Collection
The homewares line brings Bluey and Bingo’s bedroom to life. Iconic Kiwi and Watermelon rugs measure 120cm and retail at $39 each. Glow-in-the-dark wall stickers cost $15, while light-up paper lanterns are $25. These items aim to create a cohesive décor scheme that mirrors the show’s vibrant aesthetic.
Hammerbarn Merchandise
Hammerbarn-branded products nod to Bluey’s Hammerbarn episode. Kids’ socks for sizes 5–8 and 9–14 retail at $3.50. Keyrings cost $5.50 each, and tote bags and bucket hats are available at $7. This tiered pricing structure spans entry-level accessories to statement pieces.
The Hammerbarn collection is also available storewide
In-Store Activities
Bunnings will host DIY workshops and a family scavenger hunt across select stores. Workshops will guide participants through simple projects that echo the show’s creative spirit. The scavenger hunt encourages families to explore store aisles in search of hidden Bluey icons, fostering engagement and foot traffic.
The Bunnings are also hosting DIY Workshops
Pricing Overview
| Item | Price | Size or Detail |
| Bluey Kiwi Kids Rug (120cm) | $39 | Floor rug |
| Bluey Watermelon Kids Rug (120cm) | $39 | Floor rug |
| Bluey Glow-in-the-Dark Wall Stickers | $15 | Pack of stickers |
| Bluey Light-Up Paper Lanterns | $25 | Single lantern |
| Bluey Garden Gnomes | $22.50 | Each |
| Hammerbarn Kids Socks (Sizes 5–8) | $3.50 | Pair |
| Hammerbarn Kids Socks (Sizes 9–14) | $3.50 | Pair |
| Hammerbarn Keyring | $5.50 | Each |
| Hammerbarn Tote Bag | $7 | Single bag |
| Hammerbarn Bucket Hat | $7 | One size |
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Shopper Reactions
Renita Henry, known online as Food Mumma Ren, predicts that garden gnomes will sell out fastest. She praised the floor rugs for their bright designs and colour impact. Online posts indicate fans plan early store visits to secure items, with comments numbering in the hundreds on social media channels.
Supply and Demand Dynamics
Last year’s garden gnomes quickly reached resale prices triple their retail value. Fans called for purchase limits to prevent hoarding, noting that some customers acquired multiple sets for online resale. Bunnings anticipates high demand given strong social media engagement and has prepared additional stock for online orders to meet consumer enthusiasm.
Official Statements
“Bluey and Bunnings couldn’t stay apart – the duo just works!” said Justine Mills, Bunnings General Manager Marketing. “Following last year’s success, we are thrilled to collaborate again with BBC Studios and Ludo Studio to bring another slice of Bluey’s world into Australian homes.”
“From the gnomes to the new bedroom range, this collaboration is all about sparking imagination and fun,” added Scott Modra, Director of Brands & Licensing, BBC Studios Australia & New Zealand.
Availability and Purchase Advice
The limited-edition collection appears both in stores and online while stocks last. Bunnings advises customers to arrive at opening time to avoid disappointment. An online purchasing limit may apply to garden gnomes to ensure wider access. Workshops and activities require advance booking via the Bunnings website.
Conclusion
The Bluey and Bunnings collaboration aligns with the brand’s focus on family engagement and DIY creativity. The expanded gnome selection, coordinated homewares and Hammerbarn accessories cater to both collectors and new fans. The inclusion of in-store activities enhances the shopping experience. Limited availability underlines the need for early attendance and swift online orders to secure desired items.
