Amazon will end its Prime Invitee Program on October 1, 2025. The change restricts free shipping benefits to household members only, marking a significant shift in how Prime benefits can be shared. This update affects members who previously shared their shipping privileges with people outside their household.
Amazon Prime Invitee Program Ends
The Prime Invitee Program began in 2009. It allowed Prime members to share free shipping benefits with invitees who lived elsewhere. Amazon’s latest announcement confirms that the program will be discontinued starting October 1. After this date, only members living at the same primary address can share Prime shipping benefits.
No more sharing of free shipping benefits
Shift to Amazon Family Program
Amazon encourages users to switch to the Amazon Family program. Unlike the Invitee Program, Amazon Family restricts sharing of Prime benefits to household members. Prime members can share benefits with one other adult in the same residence. They can also add up to four teenage profiles and four child profiles within the household.
Benefits Under Amazon Family
Prime members on Amazon Family will retain a broad range of benefits beyond shipping. These include fast and free delivery on millions of Prime-eligible items. Members also keep access to exclusive Prime events and discounts. Streaming services like Prime Video and Amazon Music remain available, along with Prime Reading and third-party perks like free delivery through Grubhub+ and fuel discounts at over 7,000 BP, OCO, and AMPM locations.
Benefits of the Amazon Family program
Membership Cost and Transition Offers
Amazon offers affected Prime Invitees a discounted one-year Prime membership at $14.99. This price is a reduction from the standard monthly cost of $14.99 after the discounted year. The offer to switch to a paid membership will run until December 31, 2025. After this period, regular pricing resumes.
Market Context and Membership Numbers
Amazon declined to share specific membership figures in its recent earnings call. However, it highlighted July’s Prime Day as its “biggest shopping event yet.” The company reported 5.4 million new Prime sign-ups during this period, although this was slightly below last year’s totals and internal targets.
Reasons For Amazon Prime Invitee Program Ends
The company follows a growing trend among subscription services to tighten sharing rules. Streaming platforms like Netflix and Disney have already limited account sharing to household members. Amazon’s move aims to reduce benefit sharing outside the core subscriber group. This step may enhance revenue by encouraging more individual memberships.
Customer Adjustment and Support
Current Prime Invitees will lose access to shared shipping benefits after October 1. advises these users to join their household member’s Amazon Family or start their own Prime subscription. Account holders can manage their Amazon Family settings online by adding eligible adults and children living at the same address.
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Impact on Members and Business
The end of the Invitee Program may inconvenience users accustomed to wider sharing. Some customers will need to pay for new memberships to maintain benefits. Analysts predict this could increase It’s Prime revenue in 2026 if membership fees rise. The company is investing heavily in expanding its delivery network across small towns and rural areas, supporting faster service for its members.
Summary
It’s discontinuation of the Amazon Prime Invitee Program Ends from October 1 enforces stricter rules on sharing benefits. Prime shipping and digital perks will now be available only to household members through Family. The company offers a limited-time discounted membership to affected users. This shift aligns with industry trends to restrict subscription sharing. It aims to balance customer experience with business growth as it enhances its services and delivery capabilities.
All changes take effect from October 1, 2025. Members should review their accounts to prepare for the transition. More details are available on It’s official customer support pages.
