Spotify has unveiled significant advertising partnerships and product updates. The streaming giant now partners with Amazon DSP and Yahoo DSP. These partnerships expand programmatic access to Spotify’s global inventory.
Spotify’s Advertising Partnerships
Amazon DSP Integration Transforms Audio Advertising
Spotify launched its first integration with Amazon DSP this week. Advertisers can now access Spotify’s audio and video inventory through Amazon’s platform. The partnership combines Amazon’s shopping and streaming data with Spotify’s 696 million monthly users.
Amazon DSP users gain access across nine major markets. These include the United States, United Kingdom, Germany, France, Italy, Spain, Brazil, Canada and Mexico. Additional countries will join the partnership in 2026.
Meredith Goldman from Amazon Ads highlighted the partnership’s significance. She noted that Amazon DSP now offers unprecedented scale across Amazon and internet audio. The integration enables comprehensive campaign planning and activation through one platform.
The partnership creates meaningful opportunities for advertisers. Brands can amplify omnichannel strategies using Amazon’s first-party signals. These signals combine with Spotify’s engaged fan base for enhanced targeting.
Monthly global users of Spotify
Yahoo DSP Direct Integration Expands Access
Spotify simultaneously launched direct integration with Yahoo DSP. Advertisers can now purchase Spotify inventory through Yahoo’s platform. The integration connects directly to the Spotify Ad Exchange.
Yahoo DSP campaigns show impressive performance metrics. Conversion rates improved nearly 70% between July and September 2025. Cost per action decreased almost 90% during the same period.
Yahoo DSP users access Spotify’s global music and podcast inventory. The integration includes enhanced targeting through Yahoo ConnectID. Advertisers can run audio, video and display campaigns across Spotify’s platform.
Campaign’s performance metrics
Spotify Ad Exchange Demonstrates Strong Growth
The Spotify Ad Exchange launched in April 2025 with initial partners. These included The Trade Desk and Google’s Display & Video 360. The platform now shows remarkable adoption rates.
Advertiser usage increased 142% since the April launch. The growth demonstrates strong market demand for Spotify’s programmatic offering. Partners report significant performance improvements through the platform.
The Trade Desk campaigns experienced 8.7% reduction in cost per household. Cost per action decreased 44% for campaigns featuring Spotify. These metrics validate the platform’s effectiveness for advertisers.
Spotify Ad Exchange growth statistics
Product Updates Enhance Advertiser Control
Spotify introduced several new product features for advertisers. The Split Testing tool enables controlled creative experiments. Advertisers can optimise completion rates, click-through rates and conversion costs.
The Smartly partnership expands inventory access for more advertisers. Spotify Ads Manager integrates with Smartly’s platform. This provides AI-powered creative automation and measurement capabilities.
Enhanced campaign optimisation shows measurable results. Web Traffic objective campaigns achieve 103% higher page view rates. App Install campaigns deliver install rates 4.3 times higher than non-optimised campaigns.
Product update timeline
European Market Gains Enhanced Targeting
Spotify partnered with ID5 to improve European programmatic campaigns. The partnership provides enhanced addressability across European markets. Advertisers gain better targeting capabilities through ID5’s digital identity solution.
The European integration supports Spotify’s global expansion strategy. Enhanced targeting helps advertisers reach music and podcast fans more effectively. This strengthens Spotify’s position in competitive European markets.
Megaphone Publishers Prepare for 2026 Expansion
Spotify announced major updates for Megaphone-hosted podcast publishers. Starting mid-2026, publishers will access Spotify’s ad technology stack. This includes the Spotify Ad Exchange for private marketplace deals.
Publishers will gain access to new advertising formats. These include video advertisements and clickable audio advertisements. Enhanced targeting will incorporate Spotify’s first-party data.
The transition opens revenue opportunities for podcast creators. Publishers can traffic direct-sold campaigns alongside programmatic deals. This flexibility helps publishers optimise yield across their inventory.
Platform Performance Metrics Show Strong Results
Spotify’s advertising platform demonstrates consistent performance improvements. Mobile app conversion rates increased 200% year-over-year. The global conversion rate benchmark reaches 1.09%.
Podcast listener engagement rates remain strong across the platform. One in five podcast listeners who engage convert to action. Ad engagement transfer rates reach approximately 93%.
Combined audio and video advertisements yield exceptional results. These campaigns produce 66% incremental sales lift. The combination proves effective for comprehensive brand campaigns.
Future Expansion Plans Signal Continued Growth
Spotify continues expanding its automated buying channels. The company reported rapid adoption across its advertising products. This growth supports Spotify’s position in programmatic advertising markets.
The streaming platform maintains strong user engagement metrics. According to 2024 research, 90% of users include Spotify in daily routines. Users spend over two hours daily on the platform.
These engagement levels create valuable advertising opportunities. Brands reach audiences during positive content consumption moments. This contrasts favourably with social media doom-scrolling experiences.
Industry Impact and Competitive Position
Spotify’s partnerships strengthen its competitive position against other audio platforms. The Amazon DSP integration provides access to comprehensive shopping data. This combination creates unique targeting opportunities for retail advertisers.
The Yahoo DSP partnership expands Spotify’s programmatic reach significantly. Direct integration eliminates barriers for advertisers using Yahoo’s platform. This accessibility drives higher adoption rates across advertising markets.
Brian Berner from Spotify emphasised the strategic importance of these partnerships. He highlighted enhanced flexibility and control for advertisers. These improvements enable more effective audience targeting and campaign impact measurement.
The advertising partnerships demonstrate Spotify’s commitment to automated buying solutions. Enhanced programmatic access simplifies campaign creation and measurement processes. This positions Spotify for continued growth in competitive digital advertising markets.
