Victory Metals Limited (ASX: VTM) (“Victory” or “the Company”) has announced a major step in advancing its international strategy with the appointment of Emma Doyle, former Principal Deputy Chief of Staff to U.S. President Donald Trump, as Senior Advisor for U.S. Strategic Engagement.
This appointment provides the Company with unprecedented access to U.S. policy and government affairs at a pivotal moment for the global rare earths sector.
Figure 1: Emma Doyle, former White House DCOS
Strengthening Australia–U.S. Strategic Alignment
Emma Doyle’s engagement follows the landmark agreement between President Donald J. Trump and Prime Minister Anthony Albanese, which committed billions of dollars in joint investments to develop allied rare earth and critical mineral supply chains.
Victory Metals’ position as Australia’s largest clay-hosted heavy rare earth project aligns directly with this new geopolitical framework, where securing independent and ethical supply chains has become a national priority for both countries.
Mr Brendan Clark, Chief Executive Officer and Executive Director of Victory, noted that Doyle’s appointment was both strategic and inspiring: “I met with Emma earlier this year in Washington and was inspired with her energy, passion and knowledge. Emma’s engagement signals that Victory Metals is not just participating in the critical minerals race, but leading it.”
Emma Doyle: From the White House to Western Australia’s Rare Earths Frontier
With more than fifteen years of experience in U.S. politics and policymaking, Emma Doyle’s expertise spans some of the most influential offices in Washington D.C.
- As White House Principal Deputy Chief of Staff (2018–2020), Doyle managed critical West Wing operations, including the Offices of Public Liaison, Intergovernmental Affairs, Presidential Personnel, and Political Affairs. She later served as Deputy Chief of Staff for Policy to First Lady Melania Trump.
- Before these roles, she led as Chief of Staff at the Office of Management and Budget (OMB), the largest component of the Executive Office of the President, where she coordinated federal policies and regulatory initiatives. She was also the first political appointee to serve as Chief of Staff at the Consumer Financial Protection Bureau (CFPB).
- Beyond government service, Doyle worked as a lobbyist for Ford Motor Company and served multiple Republican Members of Congress in both the House and Senate.
- Her engagement with Victory comes through her Washington-based consulting firm, Marble Arch LLC, underlining the Company’s ambition to engage at the highest levels of U.S. decision-making.
Mr Brendan Clark added: “With direct White House experience and unparalleled networks across Washington, Emma gives Victory Metals the advantage to ensure our project is front and centre in the U.S. Administration’s critical minerals and defence supply chain agenda.”
Figure 2: A post from Victory Metals’ LinkedIn about the appointment of former White House official Emma Doyle as Senior Advisor for U.S. Strategic Engagement, reinforcing the Company’s alignment with the Australia–U.S. initiative to develop allied rare earth and critical mineral supply chains.
North Stanmore: Australia’s Largest Indicated Clay Heavy Rare Earth Resource
Victory’s flagship North Stanmore Heavy Rare Earth Elements (HREE), Scandium, Hafnium, and Gallium Project continues to emerge as one of Australia’s most strategically significant rare earth deposits.
In August 2025, the Company announced a Mineral Resource Estimate (MRE) of 320.6 million tonnes, with the majority classified as Indicated. This milestone positioned the North Stanmore Project as Australia’s largest indicated clay-heavy rare earth resource.
Figure 3: August 2025 North Stanmore Mineral Resource Estimate (using a ≥330ppm TREO + Sc₂O₃ cut-off grade)
This substantial resource base underpins Victory’s potential to supply a stable and long-term source of rare earths and associated critical minerals to international markets seeking alternatives to China’s dominance in processing and production.
Figure 4: Location of North Stanmore Rare Earth Discovery
Rare Earths Market Outlook: Strong Growth Ahead
The global rare earth elements market was valued at USD 3.95 billion in 2024 and is forecast to reach USD 6.28 billion by 2030, at a compound annual growth rate (CAGR) of 8.6% between 2025 and 2030.
This surge is driven by expanding demand in clean energy technologies, electric vehicles, wind turbines, and advanced defence applications.
The Asia Pacific region dominates the global rare earths landscape, holding over 86% of the revenue share in 2024. China remains the world’s largest producer and processor, accounting for around 60% of production and nearly 90% of processing capacity.
However, the increasing geopolitical focus on supply chain independence has elevated Australia’s role as a trusted supplier of ethically sourced rare earths. Victory’s large-scale, clay-hosted deposit perfectly aligns with this global pivot.
Figure 5: Projected market trend of rare earth elements
Victory’s Market Momentum on the ASX
Victory Metals’ share price performance reflects strong investor confidence in its long-term potential.
- Last Price (as of 3:15 pm AEDT, 28 Oct 2025): $A0.995
- Market Capitalisation: $A138.64 million
- 52-week range: $A0.310 – $A1.915
- 2025 YTD: +154.32%
- 1-Year Return: +186.11%
- Performance vs ASX 200 (1yr): +172.16%
This remarkable rise underlines Victory’s growing prominence within Australia’s critical minerals ecosystem.
Figure 6: Rise in share price of Victory Metals in 2025
Mr Brendan Clark further emphasised: “Emma’s engagement signals that Victory Metals is not just participating in the critical minerals race, but leading it.”
Looking Ahead: Building a Secure Supply Future
Victory Metals’ decision to strengthen its engagement in Washington D.C. through Emma Doyle reflects a forward-thinking approach that blends political intelligence, commercial acumen, and geological strength.
The Company is strategically positioned to contribute to a secure and sustainable supply of rare earths and critical minerals, aligning with the global drive to decarbonise industries and reinforce allied supply networks.
As the rare earths market continues its growth trajectory and supply chain diversification intensifies, Victory Metals’ proactive positioning and strong leadership mark it as a company defining the future of Australian critical minerals.
About Victory Metals Limited
Victory Metals Limited is an Australian exploration and development Company advancing its North Stanmore HREE, Scandium, Hafnium, and Gallium Project in the Cue Region of Western Australia.
Figure 7: Victory Metals
The Company remains focused on unlocking the project’s full potential to support global demand for rare earth elements and associated critical materials essential for clean energy, technology, and defence sectors.
