Meta, the parent company of Facebook, has launched its next generation of smart glasses powered by advanced artificial intelligence. The official reveal occurred at the company’s annual Meta Connect event in California, where CEO Mark Zuckerberg set out Meta’s ambition for wearable technology. The newly introduced Ray-Ban Meta Display and Oakley Meta Vanguard glasses continue Meta’s push to integrate AI into daily routines while keeping users connected to their surroundings.
Mark Zuckerberg unveils new Meta glasses
Meta’s Vision for Everyday Tech Comes to Life
The gathering at Meta’s Silicon Valley headquarters saw hundreds of attendees as Mark Zuckerberg delivered a keynote on innovation. He said, “Glasses are the perfect form factor for personal super intelligence because they allow you to remain present while accessing a wealth of AI functionalities that enhance your intelligence, improve communication, boost memory, and heighten your senses.” This product range forms part of Meta’s ongoing effort to blend virtual and real-world experiences through new devices.
Features and Technology of Ray-Ban Meta Display
Meta’s newly revealed Ray-Ban Meta Display glasses feature a high-resolution screen embedded in one lens. This screen permits users to view messages, notifications, directions, and media content as if displayed on a smartphone. A built-in 12-megapixel camera enables video calls, instant media capturing, and direct sharing to platforms such as Instagram and Facebook. In a display of AI integration, these glasses can host Meta’s AI assistant, affording wearers hands-free operation for everyday tasks.
A key technological innovation is the Meta Neural Band, a wearable EMG wristband. This sensor-equipped band detects subtle hand gestures, granting users touch-free navigation through apps and device features. Zuckerberg stated that the new neural band has 18 hours of battery life. The device is water-resistant and crafted for daily use.
Price Points Designed for Fast Adoption
Meta positions the Ray-Ban Meta Display starting at $799. The Oakley Meta Vanguard series, designed for athletes and outdoor activities, is priced at $499. Meta plans to release these products in stores from 30 September. The company collaborated with EssilorLuxottica, the eyewear giant behind Ray-Ban and Oakley, to capitalise on established global distribution networks.
Oakley Meta Vanguard smart glasses were introduced for the athletes
Sales and Market Impact
EssilorLuxottica confirmed that sales of Meta’s previous smart glasses have more than tripled since the start of 2025. According to their July earnings, Ray-Ban Meta smart glasses have sold two million pairs since their launch in late 2023. The company projects sales could reach between two and five million units in 2025, with ten million pairs targeted each year from 2026.
Revenue from Meta’s smart glasses powered a 7.3% growth for EssilorLuxottica, with overall sales reaching $16.25 billion in the first half of 2025. Market analysts point to Meta’s ability to offer a practical everyday device, unlike the more niche virtual reality headsets, as a driver behind growing adoption and category-defining success.
Everyday AI Drives Practical Innovation
The users of the Ray-Ban Meta Display can check messages, see maps, control music, take photos or videos, and communicate with AI using voice commands. The in-built artificial intelligence has its own functionalities like real-time translation systems, memory helpers, and context related replies to queries of the user environment. The glasses are equipped with open ear speakers and microphones as well and they allow people to make calls through apps like WhatsApp and enable them to use the information or media without having to look outside their surroundings.
Meta intends these glasses to become an everyday assistant. The device’s AI can recommend recipes based on fridge contents or translate menus during travel. The AI’s next round of updates will make its assistance capabilities more comprehensive.
Meta’s Race to Lead Smart Eyewear
Meta’s new smart glasses arrive as Google, Samsung, Snap, and possibly Amazon focus on developing their own AI-driven eyewear. Meta seeks to maintain its edge by delivering over-the-air updates, frequent model releases, and employing a broad marketing campaign leveraging its social media dominance. Mark Zuckerberg said, “Sales trajectory for Meta’s glasses is comparable to some of the most beloved consumer electronics ever.”.
Industry experts believe Meta’s strategy of targeting fashion-conscious, tech-savvy consumers will help solidify wearables as an influential platform, possibly surpassing the smartphone for daily use. “Meta has already won the smart glasses race,” notes one technology analyst, highlighting Meta’s billion-dollar partnership with the world’s largest eyewear brand and its robust retail footprint.
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Challenges Pushed Meta’s Tech Boundaries
During the event, Zuckerberg addressed a technical glitch in a live demonstration with humour. The presentation underlined Meta’s investment in research and development, with Reality Labs, Meta’s VR and AR unit, posting a $4.5 billion loss in the second quarter of 2025, on revenue of $370 million. Despite financial hurdles, Meta continues to pursue the vision for wearable superintelligence and the emerging metaverse.
AI Glasses Change Digital Life Forever
Meta’s rollout of advanced smart glasses reaffirms the transition from smartphone dependence to wearable technology that uses AI to enhance everyday life. Zuckerberg declared, “Our goal is to build great-looking glasses that deliver personal superintelligence and a feeling of presence using realistic holograms.” He asserts that this convergence of fashion, AI, and connectivity signals a new era for personal technology platforms.
The broader adoption of smart glasses will likely bring discussions about digital privacy, ethics, and generational shifts in communication methods. Meta’s platform offers developers opportunities to create new apps and services, further expanding the smart glasses’ capabilities and potential roles in daily tasks.
The Road Ahead: A Connected Tomorrow
Meta’s introduction of the Ray-Ban Meta Display and Oakley Meta Vanguard glasses marks a significant milestone in consumer technology. With record-breaking sales, aggressive targets, and ongoing integration of AI into daily interactions, the company’s investment in wearable computing is shaping the future of personal technology globally. The release encapsulates Meta’s vision for AI-powered connectivity, seamless communication, and wearable intelligence for millions of users
