Lovisa Holdings Limited (ASX: LOV) has announced a year of robust international development and development as it has seen prompt store openings and growing market share in Europe, the Americas, and Asia. The FY2025 performance of the Company points to a strong retail rollout strategy, stronger profitability, and a no-go strategy in international operations.
Lovisa continues its international expansion, reaching over 900 stores across 45 countries in FY2025
Lovisa is one of the most rapidly developed fashion retailers in Australia, as the global expansion strategy of the jeweler has placed this Company on the list. The Company recorded high international sales with the addition of new stores in 13 countries in the financial year, and it has been ever-strengthening its brand presence.
Major Results Are Indicative of High International dynamics
Lovisa Holdings Limited recorded solid financial and operational outcomes during FY2025, supported by new store openings and growing online performance. The Company’s revenue growth was underpinned by expanding market penetration and consistent customer demand across key global regions.
- Revenue: Increased by 18% year-on-year, reaching approximately A$788 million.
- EBITDA: Improved to A$200 million, reflecting operational efficiency and cost discipline.
- Net Profit After Tax (NPAT): Rose to A$118 million, up from A$107 million in FY2024.
- New Stores: Over 180 new locations opened globally, including entries into Canada, Italy, and the UAE.
- Total Store Count: Surpassed 900 stores worldwide by June 2025.
Chief Executive Officer Victor Herrero stated that Lovisa’s performance reflected its adaptability and global retail strength.
“FY2025 marked another year of disciplined expansion. Our focus on execution and customer engagement has delivered consistent results across multiple markets.”
Growth in the Major Foreign Markets
The Lovisa global store expansion 2025 program has attained extensive geographical diversification. The expansion was focused on North America and Europe, where further expansion was experienced in Asia and the Middle East.
Lovisa global store expansion 2025 added 162 new stores, led by growth in North America and Europe
The Company has expanded by opening 60 new stores, and its first stores in Toronto and Vancouver in North America have given the Company a strong foundation in order to expand further in Canada. Europe registered 45 new outlets, with big stores in France, Germany, and Italy. Lovisa added more stores in Singapore, Malaysia, and the UAE to respond to growing demand in the region.
The retailer also expressed good performance in the United States, where the sales per store were higher than FY2024, which was helped by the improvement in product availability and finely tuned visual merchandising.
Maintaining Growth and Operational Effectiveness
Lovisa continued to be strategically oriented in deploying its capital in an efficient manner in the year. The group realised better productivity per square metre and streamlined its supply chain globally to cut the lead times.
The Company also maintained its relationships with its vendors and diversified its sourcing areas to gain control of costs and continuity of supply. Automation made operations in its distribution centres efficient, leading to better product replenishment and a reduction of logistics expenses.
CEO Victor Herrero said that operational discipline remains central to long-term expansion.
“Our ability to open stores rapidly while maintaining profitability demonstrates the scalability of the Lovisa model.”
Customer Experience and Brand Development
In FY2025, Lovisa is going to improve its customer engagement strategy, investing in digital integration and data-driven marketing. The retailer extended the loyalty program to other regions, enhancing the rate of repeat purchases and retention of customers.
Online sales were 11% of the overall revenue, which was boosted by better delivery services and e-commerce with cross-border capacity. The brand was also still appealing to a younger audience, and the social media activity helped the brand gain more visibility on the global platforms.
ESG and Responsible Sourcing Initiatives
Lovisa Holdings Limited strengthened its environmental and social governance framework in FY2025. The Company has intensified its ethical sourcing program, which enhances its supplier audits and also employs more recyclable packaging in all regions.
New locations were initially implemented with energy-efficient store design and waste-reducing programs, which added to the lowering of carbon intensity per store. Gender equality efforts were also developed by Lovisa, which has a workforce population of more than 85% across the globe.
Market Environment and Competitive Positioning
The worldwide fashion accessories market has been resilient despite economic uncertainty due to high demand in jewellery that is affordable jewelry. Analysts project further expansion in low-end fashion retail, which is being fuelled by younger shoppers and rising online markets.
Emphasis on affordable luxury and quick-changing trends is a competitive edge of Lovisa compared to its regional and international counterparts. High store turnover rates and an asset-light expansion model in the retailer still win investor confidence.
Share Performance and Investor Opinion
Lovisa Holdings Limited shares were down 0.4% on the day to close at A$38.165 as of 30 September 2025, and the Company has a market capitalisation of A$4.24 billion. The stock has been varying between A$29.80 and A$39.20 in the last 12 months.
Lovisa Holdings Limited shareprice
The sentiment of investors is positive, which indicates the ongoing earnings growth, strong cash flow, and strategic expansion in high-value markets. Long-term shareholder value is cited by Lovisa, where analysts claim that Lovisa is scalable and the management has been disciplined.
Also Read: Ora Banda Gold Mining Report Shows Record Production Growth
Final Thoughts
The Lovisa global store expansion 2025 program will affirm the Company as a market leader in the global retail of fashion jewelry. The group has close to 1,000 stores in key markets, and it has been able to provide growth due to operational excellence, brand consistency, and disciplined execution.
Lovisa has consistently developed and has strong financial performance, which presents a smooth road to long-term global leadership in the retail sector, and it is backed by dynamic management and an active consumer base across all countries.
FAQs
- How many stores does Lovisa operate globally?
Lovisa operates more than 900 retail stores across 45 countries, with continued growth expected into FY 2026. - How many new stores did Lovisa open in FY 2025?
The Company opened around 162 new stores during FY 2025, marking its fastest annual expansion to date. - Which regions are driving Lovisa’s retail expansion?
Lovisa’s strongest expansion regions include North America, Europe, and Asia, supported by high store productivity and customer demand. - What milestone has Lovisa achieved in its global store rollout?
The retailer surpassed the 1,000-store milestone globally, positioning itself among the top fast-fashion jewellery brands worldwide. - Does Lovisa use franchising in its business model?
Yes. Lovisa operates both Company-owned and franchise stores, particularly in the Middle East, Africa, and South America. - What is Lovisa Holdings Limited’s market capitalisation?
As of September 2025, Lovisa Holdings Limited (ASX: LOV) had a market capitalisation of approximately A$4.24 billion. - How did Lovisa perform financially in FY 2025?
Lovisa reported revenue of about A$788 million, EBITDA of A$200 million, and net profit after tax of A$118 million in FY 2025. - What factors contributed to Lovisa’s global growth?
The Company’s success was driven by disciplined store execution, efficient supply chain management, and rising international demand for affordable fashion jewellery. - What are Lovisa’s sustainability and ESG initiatives?
Lovisa strengthened its ethical sourcing, recyclable packaging, and energy-efficient store design programs to improve environmental performance in FY 2025. - What is the Company’s outlook for FY 2026?
Lovisa aims to continue its global store expansion strategy, focusing on new markets while maintaining cost efficiency and strong brand performance.
