In-N-Out Burger has officially removed order number 67 from its ticketing system across locations. The change comes after the In-N-Out Burger viral order phenomenon sparked chaotic scenes at restaurants throughout the West Coast. The California-based fast food Company quietly implemented the modification in early November 2025.
Figure 1: An In-N-Out Burger restaurant exterior.
The In-N-Out Burger order 67 ban represents an unprecedented response to youth-driven social media trends. Employees confirmed that the ordering system now skips directly from 66 to 68, eliminating the problematic number entirely. The decision affects all Company locations, including 39 restaurants across Arizona alone.
Chaos Erupts When Number 67 Gets Called
Marina Bastidas, an In-N-Out employee in Phoenix, described the scenes that prompted the In-N-Out Burger menu update. When the restaurant was busy, teenagers would throw food in the air when order 67 was called. The disruptions intensified significantly on Friday nights, creating unmanageable situations for staff.
“It was chaotic,” Bastidas stated plainly. She said the decision was made to bring situations under control. Clips circulating on TikTok, many with millions of views, capture similar disruptions unfolding at multiple restaurant locations. Excited crowds of young people erupt into cheers and screaming after employees announce “67” on store intercoms.
Dictionary.com Names “6-7” Word of the Year
The term’s reach grew so extensive that Dictionary.com selected “6-7” as its Word of the Year for 2025. This marks the first time a number has received this honour. The dictionary described the term as demonstrating how modern slang blends digital humour, sports culture and generational creativity.
Figure 2: A smartphone screen displaying a slang dictionary entry for the number 67.
According to Dictionary.com’s internal data, references to “6-7” surged dramatically in October 2025, appearing at roughly six times the rate seen throughout 2024. Steve Johnson, director of lexicography for the Dictionary Media Group, explained the selection process. He noted the term’s unexpected longevity and growing cultural influence throughout 2025.
Origins of In-N-Out Burger Viral Order Trace Back to Drill Rap and Basketball
The In-N-Out Burger viral order phenomenon stems from rapper Skrilla’s drill rap song “Doot Doot.” The track features the recurring lyric “6-7” throughout its verses. Some listeners believe the phrase references 67th Street in Chicago, whilst others interpret it differently.
The phrase originated from the song “Doot Doot (6 7)” by Skrilla, which became popular in video edits featuring professional basketball players, especially LaMelo Ball, who is listed at 6 ft 7 in tall. Charlotte Hornets point guard LaMelo Ball inadvertently popularised the term when video editors paired Skrilla’s song with his highlight reels.
Figure 3: NBA player LaMelo Ball.
Ball’s height of 6 feet 7 inches created the perfect connection for meme culture. The beat drops in Skrilla’s track precisely when “6-7” is uttered, creating synchronised moments in TikTok edits. From there, the algorithm amplified the content exponentially across social media platforms.
The “67 Kid” Amplifies the Trend
In March 2025, a boy named Maverick Trevillian became known as the “67 Kid” after a viral video showed him yelling the term at a basketball game while performing an excited hand gesture. The clip spread rapidly across TikTok, Instagram Reels and YouTube Shorts. Trevillian’s enthusiastic delivery resonated with Gen Alpha audiences.
The hand gesture involves moving both hands up and down with palms facing upward, resembling a balance scale. This physical component made the In-N-Out Burger order 67 phenomenon more recognisable and easier to replicate. Young people began performing the gesture whenever they encountered the numbers six or seven anywhere.
TikToker Taylen Kinney, known as @taylen_01, further popularised the phrase and gesture combination. A video of him rating a Starbucks drink using “6-7” with the specific hand movement started widespread adoption. The trend quickly moved beyond sports contexts into everyday situations.
Fast Food Industry Responds Differently
In-N-Out’s response contrasts with other fast-food chains’ approaches to the trend. In contrast, brands such as Wendy’s and Pizza Hut leaned into the trend, rolling out limited-time promotions tied to the number 67. These competitors leveraged the viral moment for marketing advantage rather than suppressing it.
From November 6 to 7, Pizza Hut sold chicken wings for 67 cents each. During the same period, McDonald’s in the United Arab Emirates gave away free chicken nuggets between 6 and 7 pm. These promotional strategies demonstrated alternative approaches to engaging with youth culture trends.
Figure 4: Burgers and fries served on a table.
The In-N-Out Burger menu update represents a different philosophy entirely. The Irvine, California-based Company prioritised operational efficiency and employee wellbeing over potential marketing opportunities. The decision reflects concerns about maintaining orderly restaurant environments.
In-N-Out Burger Menu Update Also Removes Order Number 69
An employee told People that order number 69 had also been quietly removed, citing comparable issues tied to customer behaviour. This additional modification suggests In-N-Out’s comprehensive approach to preventing disruptions. The Company has not issued any public statement explaining either removal.
A Los Angeles employee confirmed to People magazine that both numbers disappeared from the system approximately one month before public reports emerged. The quiet implementation avoided drawing additional attention to the changes. Orders now skip from 66 to 68 and from 68 directly to 70.
Social Media Reaction Splits Generations
The In-N-Out Burger viral order removal sparked intense debate across social platforms. Reddit users, presumably from older generations, largely supported the Company’s decision. Comments praised In-N-Out for prioritising employee wellbeing and customer experience over viral trends.
Figure 5: Customers place orders at the counter inside an In-N-Out Burger restaurant.
Las Vegas resident Brandon Arciero shared images of drive-thru receipts he had kept from a location on Blue Diamond Road. “Good thing I started collecting my order # receipts to try and collect them all,” he wrote. He joked that the two receipts featuring order number 67 had suddenly become unexpected collector’s items. The Facebook fan page In-N-Out Enthusiasts became a hub for discussing the change.
Younger social media users expressed disappointment about the removal. Some questioned why the Company would eliminate something that brought joy to customers. The generational divide highlighted different perspectives on acceptable behaviour in public spaces.
FAQs
Q1: When did In-N-Out Burger remove order number 67 from its system?
In-N-Out Burger removed the number in early November 2025, approximately one month before public reports emerged.
Q2: What is the “6-7” meme and where did it originate?
The “6-7” meme originated from rapper Skrilla’s song “Doot Doot” and gained popularity through TikTok videos featuring NBA player LaMelo Ball.
Q3: Did In-N-Out remove any other numbers besides 67?
Yes, the Company also removed order number 69 from its ticketing system for similar reasons related to customer behaviour.
Q4: How did other fast food chains respond to the 6-7 trend?
Wendy’s and Pizza Hut embraced the trend by offering promotional deals priced at 67 cents, taking a different approach than In-N-Out.
Q5: Why was “6-7” named Dictionary.com’s 2025 Word of the Year?
Dictionary.com selected “6-7” because it appeared six times more frequently in digital media during October 2025 compared to 2024 averages.
