Crypto.com CEO Kris Marszalek has acquired the AI.com domain for approximately $70 million in cryptocurrency and launched a consumer AI agent platform during Super Bowl LX. The purchase is regarded as the largest publicly disclosed domain transaction to date.
$70 Million Domain Purchase Confirmed
Marszalek confirmed on Feb. 6 through a post on X that he purchased AI.com in April 2025. He stated that development efforts began shortly after closing the transaction. The domain had previously been listed for sale in March 2025 with a $100 million asking price.
I purchased https://t.co/ac2AqjBNxj in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl. pic.twitter.com/BbqVo1bQLZ
— Kris | ai.com (@kris) February 6, 2026
According to LinkedIn broker Larry Fischer, the final price reached $70 million, paid entirely in cryptocurrency. The seller was identified as Arsyan Ismail. The transaction exceeds earlier publicly reported domain sales.
CarInsurance.com sold for $49.7 million in 2010. OpenAI acquired Chat.com for more than $15.5 million in late 2024. Cars.com was valued at $872.3 million in a broader 2014 corporate transaction, though not as a standalone sale.
Super Bowl LX Debut for AI.com
AI.com officially launched during a Super Bowl LX commercial aired on NBC. The advertisement invited viewers to register usernames and join the platform’s beta rollout. The Super Bowl broadcast has historically drawn more than 100 million viewers.
AI.com debuted during a Super Bowl LX commercial, drawing heavy traffic shortly after airing. [Tech Crunch]
Following the commercial, traffic surged immediately. Marszalek posted on X that AI.com experienced “insane traffic levels” shortly after launch. He wrote that the team prepared for scale, though not at that volume. The website temporarily went offline before service resumed.
The company later confirmed that users could secure their handles while waiting in a queue for agent activation. The rollout is being conducted in phases to manage demand.
Consumer AI Agents and Core Features
AI.com is positioned as a consumer AI agent platform. According to the company’s release, users can create personal AI agents designed to perform tasks across digital applications. These tasks include sending messages, organizing workflows, trading stocks, and managing subscriptions.
The platform states that agents can also execute actions in connected apps and build projects on behalf of users. In addition, the system allows agents to develop missing functions independently to complete assigned objectives.
AI.com said that improvements created by one agent can be shared across the network. This approach aims to enhance performance across all active agents. The company added that user data is encrypted with individual keys.
Vision for Decentralized AI Network
In its public statements, AI.com described its goal as building a decentralized network of autonomous, self-improving AI agents. The platform seeks to accelerate progress toward artificial general intelligence through distributed development.
Marszalek, who will serve as CEO of both Crypto.com and AI.com, said in a press release that artificial intelligence is shifting beyond conversational tools. He stated that AI agents are increasingly designed to complete real-world tasks for users.
Cointelegraph reported that the Super Bowl commercial promoted the beta launch widely. The advertisement emphasized that agents can manage emails, schedule meetings, plan trips, and carry out shopping tasks. Users must wait in a queue before receiving full agent functionality.
Market Context and Competitive Landscape
The launch occurs amid growing competition in AI agent platforms. OpenAI recently introduced an enterprise-focused AI agent platform known as Frontier. Software engineer Peter Steinberger released OpenClaw in late 2025, which gained attention earlier this year.
Super Bowl LX featured multiple AI-related advertisements. Data from iSpot indicated that nearly one-quarter of advertisers promoted AI products or services. Companies including OpenAI, Anthropic, and Google participated in the event.
A pseudonymous crypto and AI researcher known as 0xSammy commented on the domain acquisition through social media. The researcher compared the move to Crypto.com’s earlier domain strategy and marketing campaigns. The post suggested that pairing a recognizable domain with a Super Bowl advertisement could drive unprecedented attention.
Marszalek’s Branding Strategy
The AI.com acquisition follows Marszalek’s history of investing in premium brand assets. Crypto.com originally launched as Monaco in 2016. The company later secured the Crypto.com domain for an estimated $5 million to $10 million.
Crypto.com previously secured naming rights to the Crypto.com Arena in a $700 million deal. [Wikipedia]
In 2021, Crypto.com entered a $700 million agreement to rename the Staples Center in Los Angeles to Crypto.com Arena. The company also spent $100 million on a global advertising campaign featuring actor Matt Damon.
Shortly before the AI.com launch, Crypto.com spun off its prediction markets business into a standalone application called OG. That release was also timed around Super Bowl activity. Crypto.com reports more than 150 million retail users and approximately $1.5 billion in annual revenue.
Also Read: Challenger Limited Responds to Pepper Money Acquisition Speculation
Ongoing Interest in AI.com Domain
Marszalek told the Financial Times that he has received multiple offers to purchase AI.com after completing the acquisition. He described the offers as substantial but confirmed he intends to retain ownership.
In the same interview, he referred to Crypto.com’s early competitive environment. He noted that thousands of exchanges operated at the time of launch. He stated that the company succeeded despite that environment and intends to build AI.com under similar conditions.
As of launch day, AI.com allows free registration of usernames. The platform also offers paid subscription tiers for expanded features. The company continues onboarding users gradually following the surge in traffic generated by the Super Bowl broadcast.
The AI.com rollout positions Marszalek at the intersection of cryptocurrency and artificial intelligence markets. The record-setting domain acquisition and national advertising campaign mark the formal entry of AI.com into the consumer technology sector.
FAQs
- How much did Kris Marszalek pay for AI.com?
Kris Marszalek purchased the AI.com domain for approximately $70 million. The transaction was completed entirely in cryptocurrency in April 2025.
- Who sold the AI.com domain?
The seller of the AI.com domain was identified as Arsyan Ismail. The sale was brokered by Larry Fischer.
- When was AI.com officially launched?
AI.com officially launched during a Super Bowl LX commercial aired on NBC. The launch followed months of development after the April 2025 acquisition.
- What is AI.com’s main product?
AI.com is a consumer AI agent platform. It allows users to create personal AI agents that can perform tasks such as sending messages, managing workflows, trading stocks, and executing actions across apps.
- Is the AI.com domain purchase a record?
Yes. The $70 million purchase is regarded as the largest publicly disclosed domain sale to date, surpassing previous confirmed transactions.
- Who leads AI.com?
Kris Marszalek serves as CEO of AI.com while continuing his role as CEO of Crypto.com.
- Did the AI.com website experience issues after launch?
Yes. Following the Super Bowl advertisement, AI.com experienced heavy traffic that temporarily caused the website to go offline before it resumed operations.
