Visa’s stablecoin advisory service has been launched to help banks, fintech firms, and businesses plan and deploy stablecoin payment solutions. The service operates under Visa Consulting and Analytics and provides guidance on strategy, operations, and technical delivery.
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Visa said the advisory service was created in response to rising demand from financial institutions. Many clients are seeking structured support as stablecoins move closer to real-world payment use.
Growing interest from regulated institutions
Visa’s stablecoin advisory service reflects wider interest from traditional financial organisations. Stablecoins are increasingly viewed as a payment tool rather than a speculative asset.
Visa provides strategy and implementation guidance for stablecoin adoption
According to Visa, clients want clarity on where stablecoins fit within existing products. Institutions are also seeking guidance on customer demand, system readiness, and regulatory alignment.
Early clients and practical payment use cases
Visa’s stablecoin advisory service is already working with dozens of organisations. Early clients include Navy Federal Credit Union, VyStar Credit Union, and Pathward. These institutions are testing stablecoins in controlled environments.
Clients explore cross-border and internal company transfers using stablecoins
Most use cases focus on cross-border payments and internal transfers. Remittances to regions with volatile local currencies are also being explored. Visa supports these efforts through planning, technical setup, and deployment support.
Advisory service helps decision-making
Visa’s stablecoin advisory service does not push clients toward immediate adoption. Instead, it helps organisations assess whether stablecoins meet current business needs.
Some clients move forward with implementation after consultation. Others decide to wait due to limited customer demand. Visa said both outcomes reflect effective planning and informed decision-making.
Regulation supports stablecoin adoption
Visa’s stablecoin advisory service has launched at a time of clearer regulation in the United States. The Genius Act established a framework for digital asset issuance and oversight.
Since the law was signed, payment companies have expanded stablecoin activity. Visa’s advisory service aligns with this regulatory environment and growing institutional confidence.
Visa’s existing stablecoin infrastructure
Visa stablecoin advisory service builds on Visa’s established digital asset operations. Visa began piloting USDC settlements in 2023 to test blockchain-based settlement flows.
The company now supports more than 130 stablecoin-linked card programmes across over 40 countries. Visa reported annualised stablecoin settlement volumes of about US$3.5 billion as of late November.
Partnerships and recent pilot programmes
Visa’s stablecoin advisory service complements Visa’s broader blockchain partnerships. Visa is part of the Global Dollar Network, a consortium led by Paxos supporting the USDG stablecoin under Singapore regulation.
Visa recently launched a pilot that allows US businesses to send payouts directly to stablecoin wallets. The pilot aims to improve payment speed and access for workers and creators.
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Final thoughts
Visa’s stablecoin advisory service positions Visa as a guide for institutions exploring stablecoin payments. The service focuses on assessment, readiness, and measured rollout.
Visa continues to integrate blockchain technology into its payments network while maintaining operational reliability and compliance standards.
FAQs
- What is the Visa Direct stablecoin payout pilot?
The Visa Direct stablecoin payout pilot allows US businesses and platforms to send payments directly to a person’s stablecoin wallet. Payments go to workers, employees, or users without using a bank account or card.
Funds are paid in US dollar-backed stablecoins such as USDC.
- What are the benefits of stablecoin payouts?
Stablecoin payouts are processed almost instantly, including across borders. Payments are not limited by banking hours.
The value stays stable because the coins are tied to the US dollar. Transactions are recorded on blockchain, making them easy to track. Users can hold, spend, or convert funds.
- Who is the pilot designed for?
The pilot suits global businesses, online marketplaces, creator platforms, gig economy services, and fintech companies. Recipients must have a supported stablecoin wallet.
All users must meet standard identity and compliance checks.
- How does this differ from Visa’s September stablecoin pilot?
The September pilot allowed businesses to fund Visa Direct payouts using stablecoins instead of fiat money. That pilot focused on treasury funding.
The current pilot sends stablecoins directly to people receiving payments. Digital dollars go straight into personal wallets.
- Do businesses fund payouts in stablecoins or cash?
Businesses fund payouts using fiat currency. Visa handles the conversion and delivery in stablecoins to recipients.
This allows companies to keep existing payment systems.
- When will more partners gain access?
Visa is onboarding a limited number of partners during the pilot phase.
Wider access is expected in 2026. Visa has invited interested clients to register interest.
- How does this fit Visa’s wider payment strategy?
The pilot supports Visa’s aim to combine blockchain payments with its global network.
The focus remains on safe, reliable, and scalable payment services.
