Apple, in collaboration with Japanese fashion house ISSEY MIYAKE, has launched the iPhone Pocket, a unique accessory designed to carry iPhone and other pocket-sized items. The announcement was made on November 11, 2025, with availability starting November 14 in select Apple Stores and online in various countries including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US.
iPhone Pocket, born out of a collaboration between ISSEY MIYAKE and Apple
Design and Construction
The iPhone Pocket features a singular 3D-knitted construction inspired by the concept of “a piece of cloth.” This stretchy, ribbed textile fully encloses iPhone while expanding to fit additional everyday items. Users can peek at their iPhone display through the subtly open textile when stretched. The design incorporates the original pleats qualities pioneered by ISSEY MIYAKE, known for innovative fabric technology.
Users can create their own personalised colour combinations with iPhone Pocket and iPhone
Variants and Colours
Apple offers the iPhone Pocket in two strap lengths to suit different wearing styles: a short strap and a long strap version. The short strap design comes in eight colours, including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap design is available in three colours: sapphire, cinnamon, and black. The colours were intentionally chosen to match the iPhone colour range for personalisation options.
Wearing Styles and Versatility
The iPhone Pocket adapts to multiple wearing styles. It can be handheld, tied onto bags, or worn directly on the body, such as hanging from an arm or shoulder or slung across the torso. This versatility aims to offer users practical and fashionable options for carrying their devices and daily items.
Pricing and Availability
Apple has set the price for the short strap version at $150 and the long strap version at $230. The accessory is positioned as a limited-edition release available exclusively at selected Apple locations and online. The collaboration revives the historic relationship between Apple and ISSEY MIYAKE. Notably, ISSEY MIYAKE designed the iconic black turtleneck worn by Apple co-founder Steve Jobs.
Statements from Designers
Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, commented, “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use.” He added, “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”
Molly Anderson, Apple’s vice president of Industrial Design, said, “Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight.” She noted, “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The colour palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colours — allowing users to create their own personalised combination. Its recognisable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favourite everyday items.”
Technical Details and Materials
The iPhone Pocket is made using a blend of materials: 85% polyester, 14% nylon, and 1% polyurethane. It features a ribbed mesh structure with patented pleating technology. The short strap version measures approximately 40 cm in length and 6.3 cm in width, while the long strap is about 80 cm long. This construction allows it to stretch and securely hold devices and accessories.
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Market Position and Innovation
The iPhone Pocket marks Apple’s first designer accessory of this kind since the collaboration with ISSEY MIYAKE began. It employs the A-POC (A Piece Of Cloth) manufacturing system established in 1998 by ISSEY MIYAKE, which creates garments from a single 3D-knit piece of fabric. This technique allows the iPhone Pocket to combine form and function seamlessly.
The product targets users looking for both style and practicality in carrying their iPhone and small personal items. Its design aligns with current fashion trends favouring pocketless clothing and the need for alternative carrying solutions.
Global Release
The iPhone Pocket is available starting November 14, 2025, at Apple Stores and online in ten key global markets. This limited-edition release demonstrates Apple’s intention to blend technology and fashion in innovative ways, meeting evolving consumer lifestyles and preferences.
In Summary
Apple’s iPhone Pocket is a novel accessory created with ISSEY MIYAKE, offering a 3D-knitted, ribbed pouch that fits iPhones and daily essentials. It supports various wear styles and colour choices. Priced between $150 and $230, the pocket arrives as a limited edition worldwide. The collaboration draws on decades of Apple and ISSEY MIYAKE’s shared design heritage focused on simplicity and craftsmanship.
