If you’ve ever searched online for something about roulette, most likely you’ve already been on Roulette77. It’s not a casino, not a streaming portal, and not even just a site with demo games. It’s an SEO product that turned into a full platform with hundreds of thousands of sessions, custom roulette, and dozens of locales. And all of this without bets, without registration, and without promises to “hit the jackpot.” We spoke with Andrew Shepard to understand how this product works, who actually needs it, and how it can compete in a niche where every click costs nearly half a bet.
Andrew, how would you describe the Roulette77 project in one sentence for someone hearing about it for the first time?
It’s a roulette site that doesn’t try to drag you anywhere. Honestly, we’re not a casino and we don’t pretend to be one. We give the chance to understand the game through content, through simulations, through experience. Everything is as transparent as possible. If you just want to play — sure, here are hundreds of demo games. If you want to check a strategy — easy, more than 40 tested by us and a tester where you can do it yourself. If you want to understand what casinos even exist and which license is where, that’s there too. What you definitely won’t find from us is pressure in the format of “go here and win guaranteed.”
About the hundreds of games. Your site offers more than a hundred versions of free roulette. Why would people play them if there are real online casinos with real bets and winnings?
The simplest explanation — because people don’t always want to lose money. And not always have the goal to win. Some come to try. Some restore their skills. Many test strategies. It’s surprising, but there are also those who just love the process itself — watching the wheel spin and the ball bounce off the edges. Without betting, without risk, without bonuses that you later need to wager. Roulette as a tactile ritual. Many players say that after ten minutes with us, their urge to gamble goes down. That’s probably the best compliment.
Roulette77 has its own developed roulette. Tell us more about it. How did you come to it and what’s special about it?
We started with a simple question: Is it possible to make a demo roulette that actually gives something useful to the player? Most ready-made solutions are just 3D animation. No bet history, no logic, no convenience. We made our own engine so that the player could bet however they want, see what works and what doesn’t, change strategy on the go, and analyze the result. Without visual trash, without fake dynamics. Just honest RNG and a normal interface. Then we added a tournament. Not for show, but so the player could compare their way of playing with others. The conditions are the same for everyone: starting balance of 5,000 chips, no limits on number of spins, no bonuses. Play how you want — the result depends only on you. The balance is saved, you can come back every day. Points are counted based on real profit, not a lucky finish. People come again to test another idea or beat someone in the ranking. And I think that’s the whole point.
Do you feel competition from real-money casinos, or do you still work in a parallel reality?
Funny thing is, before we thought we were working in a totally different niche. But no. We compete, not for the bet, of course, but for attention. A typical player searches for how a strategy works. He can go to YouTube, can go to a stream, or can come to us. And if we made the page better, faster, and more honest, he stays. We don’t block casinos, but we give the player kind of a middle zone. A zone for thinking. And that’s already something, especially in an industry where almost all resources are made for immediate involvement.
How do you define your user value in such an aggressive market?
Honestly? In the fact that we don’t lie. We don’t have fake bonuses, no bait, no phrases like “tested strategy with 100% guarantee.” We don’t promise wins and don’t build illusions. Sometimes a player just needs a place where he can think. And if he spends 20 minutes on our simulation and realizes his system doesn’t work — that’s a win. We value attention more than conversion. Honestly, it’s not always effective from a profit point of view, but in the long run, it builds trust. And in gambling, that’s rare.
What part of your traffic comes for the game, and what part for the content?
On average, about 60 percent for the content and 40 for the game. But it’s all very connected. People often start by reading, then go spin. Or the opposite. They play, then go to figure out why it didn’t work. Content and game for us don’t compete. They work together. It’s the same path. Just for some, it starts with theory, and for some, with practice.
What kind of players do you work with most often? Are they beginners or experienced users?
If we look at session depth, then more beginners. They read more pages, play longer, come back more often. But there’s also a strong core of “testers” who come just to run the simulation. And that’s cool. We want to be useful to both. One comes to understand how Martingale works. Another — to make sure that it really doesn’t work at a distance.
How do you handle transparency? After all, the niche is full of affiliates who promote what pays.
Yeah, we know this pain. We’re in it ourselves. But we have a rule: we don’t post what we can’t explain. If a casino has no license, we say so. If a bonus has x70 wager, it’s written. We do have affiliate links, we won’t hide it. But content is written not by managers, but by the editorial team. And we definitely don’t promote “best casino” if it has a doubtful reputation. Players notice this. They come to us for filtering. We, roughly speaking, separate info from trash.
And finally. How do you see the development of Roulette77? Is it growth, experiments, or stability?
Good question. Probably we want to keep what already works and grow a couple of new branches around it. Simulations are a very strong area. We want to deepen it. Make tournaments, add strategy diaries, build in analytics that explain why you went into minus. Content will also change. We want to write not just about bonuses and licenses, but about real scenarios. But all this, without extra noise. Just careful development. We’re not rushing here either.
