Published On: February 10th, 2023
Everybody wants to look great at all times, and thanks to cosmetic brands, this has become much easier than before. Numbers suggest that women, on average, spend $69 more on cosmetics than men every month.
However, finding quality cosmetic products at the right price is anything but easy with so many options in the market. So let’s narrow down your choices with the following list of the top 5 cosmetic brands in the world.
L’Oreal
Of course, this does not come as a surprise that L’Oreal is one of the best cosmetic brands in the world. The company offers a plethora of different cosmetic products focused on skin care, hair colour, makeup, sun protection, hair care, and perfumes. The company’s headquarters is based in Clichy, Hauts-de-Seine, boasting ownership of 36 cosmetic brands and 497 registered patents.
But the primary reason behind the success of L’Oreal is its aggressive yet subtle marketing tactics. The company has an entire group of artists, ambassadors, activists, and actresses known as the L’Oreal Paris “Dream Team.” Some of the biggest names associated with L’Oreal include Kathrine Langford, Eva Longoria, Kate Winslet, Camilla Cabello, and Celine Dion, to name a few.
Besides that, the quality of cosmetic products from L’Oreal has earned the company extensive global goodwill over the years. Moreover, their wide range of cosmetic products also plays an significant role in fueling their ever-growing popularity.
Estee Lauder
The next name in the list of the top cosmetic brands in the world is Estee Lauder. The American multi-business firm gets its name from the company’s founder Estee Lauder. One of the best defining characteristics of Estee Lauder is its intent to make every woman look beautiful and feel confident.
What’s interesting about this cosmetic brand is the fact it started its business with just four cosmetic products. However, they have certainly come a long way since then to become one of the world’s most expensive and top cosmetic brands. Estee Lauder now offers an extensive range of cosmetic products focused on skincare and makeup for both men and women.
Estee Lauder Products on Display
Some of the best-selling cosmetic products from Estee Lauder include the double wear foundation, advanced night repair serum, advanced night micro cleansing, and more. Many famous personalities are associated with this cosmetic brand, including Gwyneth Paltrow and Elizabeth Hurley.
MAC Cosmetics
The next name on the list of the top 5 cosmetic brands in the world is none other than MAC Cosmetics. MAC Cosmetics, also known as M-A-C or Makeup Art Cosmetics, is one of the leading cosmetic brands that traces its roots to Canada. However, the current MAC Cosmetics headquarter is based in New York City.
Frank Angelo is the well-known founder of MAC Cosmetics, who started the business back in 1984. Currently, the brand is among the top three cosmetic brands in the world, with an annual turnover of more than one billion. Besides that, MAC Cosmetics showcases its prominence with about 500 independent stores across varied locations.
Some of the best-known products from the brand include Ruby Woo Lipstick and Studio Fix Fluid. Moreover, MAC Cosmetics offers a fine line of concealers and some of the best foundations one can find. Their range of lipsticks is also noteworthy, featuring some of the most sought-after hues available on the market.
Clarins
Ask anyone: what is the best cosmetic brand in the world, and they will undoubtedly name Clarins. Jacques Coutin-Clarins founded the cosmetic company in Paris in 1954 and has been a prominent name in the industry since then. Their offerings include more than just makeup and skincare products; they also have tremendous goodwill in the well-being and spa sectors.
As of now, Clarins is one of the leading cosmetic brands in Europe, with operations spread across 150 different countries around the globe. All their products are designed and created in the Clarins Laboratories in France and then exported across the world. This signifies an unfettered commitment to quality.
One of Many Products From Clarins
Another comprehensive and personalized brand under the Clarins umbrella is My Blend. This brand strives to create cosmetic products without harming the environment. Clarins has come a long way since its inception in the 1950s and will always be an integral part of this booming industry.
Sephora
The final addition to the list of the top 5 cosmetic brands in the world is Sephora. This is one of the few cosmetic brands that cater to the needs of both amateurs and professionals dealing with cosmetics. One of the primary reasons behind this is their extensive haul of offerings that include skincare products, cosmetics, and makeup tools.
Currently, Sephora has the lion’s share in the US makeup industry, with a total 30% share in the market. Besides that, the brand offers much more than cosmetic products, as customers can even get the best tips from experts through Sephora. This quality allows customers to connect with the brand and even refer to it as the best cosmetic brand in the world in numerous instances.
Sephora Engaging Customers With A.I.
Sephora has always focused on delivering superior customer experience, which is also one of the primary reasons fueling the brand’s success. But delivering optimum customer experience is not easy, and Sephora goes to great lengths to realize this goal. The brand also offers products from other prominent cosmetic brands such as Estee Lauder, Benefit, and Armani, among many others.
Expect Only The Best From The Best Cosmetic Brands In The World
Using cosmetic products is perfectly fine, but it’s crucial to opt for the finest quality products from reputable global cosmetic brands. This ensures you get top-notch products without burning a hole in your pockets. So, consider these cosmetic brands to get the best deals.
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